Pizza Today_February 23 - 3

COMMENTARY
JEREMY WHITE
Super Duper
S
uper Bowl Sunday is coming this
month. I'm sure you've already
marked your calendars for February
12th. When the NFL's biggest day
hits television screens across the nation,
sales of pizza and wings skyrocket. You
know the drill, so I'm confi dent you've
already lined up staffi ng, bolstered inventory
and have done all you can to get your
customers to pre-order and to commit to
carryout to avoid waiting two hours for
delivery.
In all, most pizzerias will expect to
see a 30-35 percent increase in sales as
compared to a typical Sunday. Th is will
make Super Bowl Sunday one of your
busiest sales days of the year. It'll also cap
off quite a stretch of " Fab Five " sales days
that began in October. You have Halloween,
the day before Th anksgiving, New
Year's Eve and New Year's Day already
in the bank. You probably also had a nice
surge on January 9th when Georgia and
TCU squared off for the college football
national championship.
Super Bowl Sunday coming more
towards the middle of February this year
helps with the post-holiday dip in sales
most pizzerias experience. As we build
to summer (check out Chris Decker's
column on page 18, and maybe even my
JEREMY WHITE
Editor In Chief
jwhite@pizzatoday.com
pulled pork barbecue article later in the
issue as well), we have one major event to
look forward to on the horizon - International
Pizza Expo is at the end of next
month! Th e show is slated for March 2830
at the Las Vegas Convention Center,
and registration for the event is open. If
you haven't already signed up to attend,
do so now.
After you've done that, it's time to start
thinking about your summer menu as you
put the fi nishing touches on your spring
menu. Th ere is an abundance of produce
available and in-season in the summer
months, so this is your most vibrant and
exciting planning period. Look for more
summer planning articles in the issues
ahead.
For now, buckle up and get ready to enjoy
the Super Bowl madness. You may be
exhausted afterwards, but your bottom
line will be looking good.
Best,
VOLUME 41 * NUMBER 02
FEBRUARY 2023
Photo by: Chris Decker
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FEBRUARY 2023 / PIZZATODAY.COM / 3

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Pizza Today_February 23

Table of Contents for the Digital Edition of Pizza Today_February 23

Pizza Today_February 23 - CT1
Pizza Today_February 23 - CT2
Pizza Today_February 23 - Cover1
Pizza Today_February 23 - Cover2
Pizza Today_February 23 - 3
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Pizza Today_February 23 - Cover3
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