Pizza Today - June 2024 - 26

OPERATIONS
Photo Josh Keown/Emerald
Sizzling Signage
A slice of success for pizzeria exteriors
F
olks in the business say,
" signage is your handshake
with the public, which is
true in a lot of ways " says John Yarger,
president and CEO of North American
Signs in South Bend, Indiana. Exterior
signage tells the world who you are and
where you are.
Randy Rice, owner of Signs Now in
Mundelein, Illinois, advises pizzeria
operators to " approach signage almost
like it's another employee. It's out
there, it's always advertising, it's letting
people know that you are open and in
business. "
Signage matters, as these statistics
from the Sign Research Foundation
indicate:
* 54 percent of American consumers
have failed to find a business because
the sign was too small or unclear.
* 60 percent of businesses reported
average sales increases of 10 percent or
26 / PIZZATODAY.COM / JUNE 2024
By Annelise Kelly
more by adding or updating their signs.
* Lower-performing stores benefitted
the most from changes to signage, such
as the addition of a sign to a building
that previously didn't have one.
* Just one additional sign yielded
sales increases of 4.75 percent, an
impact greater than that brought on by
a larger building, longer hours of operation
or location longevity.
* Modifying signs led to a 5 percent
weekly sales increase for many stores;
underperforming stores saw weekly
sales increase by 15 percent.
Your exterior signs serve many roles,
says Yarger. They index your location in
the minds of the public; they establish
the identity of your restaurant, whether
high-end or family style; they're an image
and brand-reinforcement
opportunity.
Here's expert advice about best
practices.
Partner with your sign purveyor
You can expect much more from
your sign vendor than simply making
and installing signs. Most sign vendors
offer in-depth service to ensure your
signage success.
" Sign companies are experts in every
facet of signage, from the graphic
design (and many sign companies have
designers on staff) to the materials.
They can assess the specific location
and recommend the best type of sign.
They can design, fabricate, install and
maintain it for years to come. And they
can help secure the permits needed
to get the sign installed, " says Alicia
Auerswald, senior vice president of the
International Sign Association.
" We want to understand what you
need, what you want to accomplish, and
we want to be a part of your process,
part of your success, " says Rice.
Yarger points out that " most sign
http://www.PIZZATODAY.COM

Pizza Today - June 2024

Table of Contents for the Digital Edition of Pizza Today - June 2024

Pizza Today - June 2024 - CT1
Pizza Today - June 2024 - CT2
Pizza Today - June 2024 - Cover1
Pizza Today - June 2024 - Cover2
Pizza Today - June 2024 - 3
Pizza Today - June 2024 - 4
Pizza Today - June 2024 - 5
Pizza Today - June 2024 - 6
Pizza Today - June 2024 - 7
Pizza Today - June 2024 - 8
Pizza Today - June 2024 - 9
Pizza Today - June 2024 - 10
Pizza Today - June 2024 - 11
Pizza Today - June 2024 - 12
Pizza Today - June 2024 - 13
Pizza Today - June 2024 - 14
Pizza Today - June 2024 - 15
Pizza Today - June 2024 - 16
Pizza Today - June 2024 - 17
Pizza Today - June 2024 - 18
Pizza Today - June 2024 - 19
Pizza Today - June 2024 - 20
Pizza Today - June 2024 - 21
Pizza Today - June 2024 - 22
Pizza Today - June 2024 - 23
Pizza Today - June 2024 - 24
Pizza Today - June 2024 - 25
Pizza Today - June 2024 - 26
Pizza Today - June 2024 - 27
Pizza Today - June 2024 - 28
Pizza Today - June 2024 - 29
Pizza Today - June 2024 - 30
Pizza Today - June 2024 - 31
Pizza Today - June 2024 - 32
Pizza Today - June 2024 - 33
Pizza Today - June 2024 - 34
Pizza Today - June 2024 - 35
Pizza Today - June 2024 - 36
Pizza Today - June 2024 - 37
Pizza Today - June 2024 - 38
Pizza Today - June 2024 - 39
Pizza Today - June 2024 - 40
Pizza Today - June 2024 - 41
Pizza Today - June 2024 - 42
Pizza Today - June 2024 - 43
Pizza Today - June 2024 - 44
Pizza Today - June 2024 - 45
Pizza Today - June 2024 - 46
Pizza Today - June 2024 - 47
Pizza Today - June 2024 - 48
Pizza Today - June 2024 - 49
Pizza Today - June 2024 - 50
Pizza Today - June 2024 - Cover3
Pizza Today - June 2024 - Cover4
https://www.nxtbook.com/emerald/pizzatoday/202407
https://www.nxtbook.com/emerald/pizzatoday/202406
https://www.nxtbook.com/emerald/pizzatoday/202405
https://www.nxtbook.com/emerald/pizzatoday/202404
https://www.nxtbook.com/emerald/pizzatoday/202403
https://www.nxtbook.com/emerald/pizzatoday/202402
https://www.nxtbook.com/emerald/pizzatoday/202401
https://www.nxtbook.com/emerald/pizzatoday/202312
https://www.nxtbook.com/emerald/pizzatoday/202311
https://www.nxtbook.com/emerald/pizzatoday/202310
https://www.nxtbook.com/emerald/pizzatoday/202309
https://www.nxtbook.com/emerald/pizzatoday/202308
https://www.nxtbook.com/emerald/pizzatoday/202307
https://www.nxtbook.com/emerald/pizzatoday/202306
https://www.nxtbook.com/emerald/pizzatoday/202305
https://www.nxtbook.com/emerald/pizzatoday/202304
https://www.nxtbook.com/emerald/pizzatoday/202303
https://www.nxtbook.com/emerald/pizzatoday/202302
https://www.nxtbook.com/emerald/pizzatoday/202301
https://www.nxtbook.com/emerald/pizzatoday/202212
https://www.nxtbook.com/emerald/pizzatoday/202211
https://www.nxtbook.com/emerald/pizzatoday/202210
https://www.nxtbook.com/emerald/pizzatoday/202209
https://www.nxtbook.com/emerald/pizzatoday/202208
https://www.nxtbook.com/emerald/pizzatoday/202207
https://www.nxtbook.com/emerald/pizzatoday/202206
https://www.nxtbook.com/emerald/pizzatoday/202205
https://www.nxtbook.com/emerald/pizzatoday/202204
https://www.nxtbook.com/emerald/pizzatoday/202203
https://www.nxtbook.com/emerald/pizzatoday/202202
https://www.nxtbook.com/emerald/pizzatoday/202201
https://www.nxtbook.com/emerald/pizzatoday/202112
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
https://www.nxtbook.com/nxtbooks/pizzatoday/201910
https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
https://www.nxtbook.com/nxtbooks/pizzatoday/201907
https://www.nxtbook.com/nxtbooks/pizzatoday/201906
https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
https://www.nxtbook.com/nxtbooks/pizzatoday/201608
https://www.nxtbook.com/nxtbooks/pizzatoday/201607
https://www.nxtbook.com/nxtbooks/pizzatoday/201606
https://www.nxtbook.com/nxtbooks/pizzatoday/201605
https://www.nxtbook.com/nxtbooks/pizzatoday/201604
https://www.nxtbook.com/nxtbooks/pizzatoday/201603
https://www.nxtbook.com/nxtbooks/pizzatoday/201602
https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
https://www.nxtbook.com/nxtbooks/pizzatoday/201510
https://www.nxtbook.com/nxtbooks/pizzatoday/201509
https://www.nxtbook.com/nxtbooks/pizzatoday/201508
https://www.nxtbook.com/nxtbooks/pizzatoday/201507
https://www.nxtbookmedia.com