Pizza Today - June 2024 - 28

OPERATIONS
Photo Josh Keown/Emerald
Three key ingredients to
boost your catering business
Grow your Catering Revenue
W
hen Dan Stewart
opened Isabella's
Brick Oven in
Baltimore's Little Italy neighborhood
in March 2006, he was
admittedly oblivious to catering. As
employees from nearby Constellation
Energy regularly asked about
catering, however, Stewart knew he
had to get catering operations up
and running.
Twenty years later, it's a good
thing for him and Isabella's he did.
Catering now represents about
one-third of Isabella's revenue, as
orders pour in from schools, corporate
clients and celebrating families.
On one Wednesday in March,
Stewart and his crew had prepped
28 / PIZZATODAY.COM / JUNE 2024
By Daniel P. Smith
nine catering orders by lunchtime.
" Sometimes, we're feeding 300
people out of here by 11:00 a.m., "
Stewart says. " Catering is frenetic,
but it's the easiest way to make
money. "
For pizzerias across the U.S.,
catering is an important revenue
lever and marketing tool. It brings
in high-volume, high-value orders
with inherent labor efficiencies. It
also drives brand exposure, sparking
trials and notoriety that propel
additional business.
But success in the catering
category is earned, especially as few
get a second chance if food quality,
selection or service falls flat. Pizzerias
looking to grow their catering
book of business need to be on
point and consistently hit three key
markers.
First, make it simple.
Just in time for the 2023 holidays,
Russo's New York Pizzeria
& Italian Kitchen debuted a new
catering website for its 56-unit
enterprise. Complete with photos,
the online menu features 28-inch
party pizzas serving 10-15 people
and neatly arranged party packages
for parties of 10 or 20 as well as
kids' parties.
Anthony Russo says his Houston-based
chain's online menu
makes it easy for catering customers
to peruse their options and
http://www.PIZZATODAY.COM

Pizza Today - June 2024

Table of Contents for the Digital Edition of Pizza Today - June 2024

Pizza Today - June 2024 - CT1
Pizza Today - June 2024 - CT2
Pizza Today - June 2024 - Cover1
Pizza Today - June 2024 - Cover2
Pizza Today - June 2024 - 3
Pizza Today - June 2024 - 4
Pizza Today - June 2024 - 5
Pizza Today - June 2024 - 6
Pizza Today - June 2024 - 7
Pizza Today - June 2024 - 8
Pizza Today - June 2024 - 9
Pizza Today - June 2024 - 10
Pizza Today - June 2024 - 11
Pizza Today - June 2024 - 12
Pizza Today - June 2024 - 13
Pizza Today - June 2024 - 14
Pizza Today - June 2024 - 15
Pizza Today - June 2024 - 16
Pizza Today - June 2024 - 17
Pizza Today - June 2024 - 18
Pizza Today - June 2024 - 19
Pizza Today - June 2024 - 20
Pizza Today - June 2024 - 21
Pizza Today - June 2024 - 22
Pizza Today - June 2024 - 23
Pizza Today - June 2024 - 24
Pizza Today - June 2024 - 25
Pizza Today - June 2024 - 26
Pizza Today - June 2024 - 27
Pizza Today - June 2024 - 28
Pizza Today - June 2024 - 29
Pizza Today - June 2024 - 30
Pizza Today - June 2024 - 31
Pizza Today - June 2024 - 32
Pizza Today - June 2024 - 33
Pizza Today - June 2024 - 34
Pizza Today - June 2024 - 35
Pizza Today - June 2024 - 36
Pizza Today - June 2024 - 37
Pizza Today - June 2024 - 38
Pizza Today - June 2024 - 39
Pizza Today - June 2024 - 40
Pizza Today - June 2024 - 41
Pizza Today - June 2024 - 42
Pizza Today - June 2024 - 43
Pizza Today - June 2024 - 44
Pizza Today - June 2024 - 45
Pizza Today - June 2024 - 46
Pizza Today - June 2024 - 47
Pizza Today - June 2024 - 48
Pizza Today - June 2024 - 49
Pizza Today - June 2024 - 50
Pizza Today - June 2024 - Cover3
Pizza Today - June 2024 - Cover4
https://www.nxtbook.com/emerald/pizzatoday/202407
https://www.nxtbook.com/emerald/pizzatoday/202406
https://www.nxtbook.com/emerald/pizzatoday/202405
https://www.nxtbook.com/emerald/pizzatoday/202404
https://www.nxtbook.com/emerald/pizzatoday/202403
https://www.nxtbook.com/emerald/pizzatoday/202402
https://www.nxtbook.com/emerald/pizzatoday/202401
https://www.nxtbook.com/emerald/pizzatoday/202312
https://www.nxtbook.com/emerald/pizzatoday/202311
https://www.nxtbook.com/emerald/pizzatoday/202310
https://www.nxtbook.com/emerald/pizzatoday/202309
https://www.nxtbook.com/emerald/pizzatoday/202308
https://www.nxtbook.com/emerald/pizzatoday/202307
https://www.nxtbook.com/emerald/pizzatoday/202306
https://www.nxtbook.com/emerald/pizzatoday/202305
https://www.nxtbook.com/emerald/pizzatoday/202304
https://www.nxtbook.com/emerald/pizzatoday/202303
https://www.nxtbook.com/emerald/pizzatoday/202302
https://www.nxtbook.com/emerald/pizzatoday/202301
https://www.nxtbook.com/emerald/pizzatoday/202212
https://www.nxtbook.com/emerald/pizzatoday/202211
https://www.nxtbook.com/emerald/pizzatoday/202210
https://www.nxtbook.com/emerald/pizzatoday/202209
https://www.nxtbook.com/emerald/pizzatoday/202208
https://www.nxtbook.com/emerald/pizzatoday/202207
https://www.nxtbook.com/emerald/pizzatoday/202206
https://www.nxtbook.com/emerald/pizzatoday/202205
https://www.nxtbook.com/emerald/pizzatoday/202204
https://www.nxtbook.com/emerald/pizzatoday/202203
https://www.nxtbook.com/emerald/pizzatoday/202202
https://www.nxtbook.com/emerald/pizzatoday/202201
https://www.nxtbook.com/emerald/pizzatoday/202112
https://www.nxtbook.com/emerald/pizzatoday/202111
https://www.nxtbook.com/emerald/pizzatoday/202110
https://www.nxtbook.com/emerald/pizzatoday/202109
https://www.nxtbook.com/emerald/pizzatoday/202108
https://www.nxtbook.com/emerald/pizzatoday/202107
https://www.nxtbook.com/emerald/pizzatoday/202106
https://www.nxtbook.com/emerald/pizzatoday/202105
https://www.nxtbook.com/emerald/pizzatoday/202104
https://www.nxtbook.com/nxtbooks/pizzatoday/202103
https://www.nxtbook.com/nxtbooks/pizzatoday/202102
https://www.nxtbook.com/nxtbooks/pizzatoday/202101
https://www.nxtbook.com/nxtbooks/pizzatoday/202012
https://www.nxtbook.com/nxtbooks/pizzatoday/202011
https://www.nxtbook.com/nxtbooks/pizzatoday/202010
https://www.nxtbook.com/nxtbooks/pizzatoday/202009
https://www.nxtbook.com/nxtbooks/pizzatoday/202008
https://www.nxtbook.com/nxtbooks/pizzatoday/202007
https://www.nxtbook.com/nxtbooks/pizzatoday/202006
https://www.nxtbook.com/nxtbooks/pizzatoday/expo_2020
https://www.nxtbook.com/nxtbooks/pizzatoday/202005
https://www.nxtbook.com/nxtbooks/pizzatoday/202004
https://www.nxtbook.com/nxtbooks/pizzatoday/202003
https://www.nxtbook.com/nxtbooks/pizzatoday/202002
https://www.nxtbook.com/nxtbooks/pizzatoday/202001
https://www.nxtbook.com/nxtbooks/pizzatoday/201912
https://www.nxtbook.com/nxtbooks/pizzatoday/201911
https://www.nxtbook.com/nxtbooks/pizzatoday/201910
https://www.nxtbook.com/nxtbooks/pizzatoday/201909
https://www.nxtbook.com/nxtbooks/pizzatoday/201908
https://www.nxtbook.com/nxtbooks/pizzatoday/201907
https://www.nxtbook.com/nxtbooks/pizzatoday/201906
https://www.nxtbook.com/nxtbooks/pizzatoday/201905
https://www.nxtbook.com/nxtbooks/pizzatoday/201904
https://www.nxtbook.com/nxtbooks/pizzatoday/201903
https://www.nxtbook.com/nxtbooks/pizzatoday/201902
https://www.nxtbook.com/nxtbooks/pizzatoday/201901
https://www.nxtbook.com/nxtbooks/pizzatoday/201812
https://www.nxtbook.com/nxtbooks/pizzatoday/201811
https://www.nxtbook.com/nxtbooks/pizzatoday/201810
https://www.nxtbook.com/nxtbooks/pizzatoday/201809
https://www.nxtbook.com/nxtbooks/pizzatoday/201808
https://www.nxtbook.com/nxtbooks/pizzatoday/201807
https://www.nxtbook.com/nxtbooks/pizzatoday/201806
https://www.nxtbook.com/nxtbooks/pizzatoday/201805
https://www.nxtbook.com/nxtbooks/pizzatoday/201804
https://www.nxtbook.com/nxtbooks/pizzatoday/201803
https://www.nxtbook.com/nxtbooks/pizzatoday/201802
https://www.nxtbook.com/nxtbooks/pizzatoday/201801
https://www.nxtbook.com/nxtbooks/pizzatoday/201712
https://www.nxtbook.com/nxtbooks/pizzatoday/201711
https://www.nxtbook.com/nxtbooks/pizzatoday/201710
https://www.nxtbook.com/nxtbooks/pizzatoday/201709
https://www.nxtbook.com/nxtbooks/pizzatoday/201708
https://www.nxtbook.com/nxtbooks/pizzatoday/201707
https://www.nxtbook.com/nxtbooks/pizzatoday/201706
https://www.nxtbook.com/nxtbooks/pizzatoday/201705
https://www.nxtbook.com/nxtbooks/pizzatoday/201704
https://www.nxtbook.com/nxtbooks/pizzatoday/201703
https://www.nxtbook.com/nxtbooks/pizzatoday/201702
https://www.nxtbook.com/nxtbooks/pizzatoday/201701
https://www.nxtbook.com/nxtbooks/pizzatoday/201612
https://www.nxtbook.com/nxtbooks/pizzatoday/201611
https://www.nxtbook.com/nxtbooks/pizzatoday/201610
https://www.nxtbook.com/nxtbooks/pizzatoday/201609
https://www.nxtbook.com/nxtbooks/pizzatoday/201608
https://www.nxtbook.com/nxtbooks/pizzatoday/201607
https://www.nxtbook.com/nxtbooks/pizzatoday/201606
https://www.nxtbook.com/nxtbooks/pizzatoday/201605
https://www.nxtbook.com/nxtbooks/pizzatoday/201604
https://www.nxtbook.com/nxtbooks/pizzatoday/201603
https://www.nxtbook.com/nxtbooks/pizzatoday/201602
https://www.nxtbook.com/nxtbooks/pizzatoday/201601
https://www.nxtbook.com/nxtbooks/pizzatoday/201512
https://www.nxtbook.com/nxtbooks/pizzatoday/201511
https://www.nxtbook.com/nxtbooks/pizzatoday/201510
https://www.nxtbook.com/nxtbooks/pizzatoday/201509
https://www.nxtbook.com/nxtbooks/pizzatoday/201508
https://www.nxtbook.com/nxtbooks/pizzatoday/201507
https://www.nxtbookmedia.com