Security Sales & Integration April 2022 - 9

INDUSTRY PULSE NEWS
Alarm Owners Say They Deal
With Too Many False Alerts
▶ DALLAS - New research from Parks
Associates reveals 48% of security system
owners report their systems triggers
too many false alarms.
Found in the firm's report, " Alerts
and Alarms: Consumer Perceptions
of Security Event Management, " the
research explores consumer attitudes,
preferences and experiences in security
event management among households
with professional monitoring.
" False alerts generate fines and frustrations
for users, " says Chris White, senior
analyst, Parks Associates. " False alerts,
caused by harmless factors like children
or pets, can devalue the security system
in a number of ways. Users can get in the
habit of ignoring or disabling triggers.
Resulting fines from unnecessary runs by
a city's emergency responders, which are
on average nearly $150, also add to the
cost of owning the system. "
Parks Associates also finds that 62%
of security owners report their system
triggered at least one false alarm in the
past 12 months. Among them, the majority
paid a fine, although there are some
state- and municipality-led initiatives to
fine security providers instead of home
Pye-Barker Acquires
Matson Alarm
▶ ATLANTA - Pye-Barker Fire & Safety,
based here, has acquired of Fresno,
Calif.-based Matson Alarm for undisclosed
terms. The transaction strengthens
Pye-Barker's presence in the Golden
State while bolstering its service offerings
in the Central California market,
according to an announcement.
Matson Alarm is said to offer industry-leading
customized security services
for residential and commercial customers
that include internet-enabled control
devices, real-time video surveillance, fire
alarm systems, GPS fleet tracking and
automated building access systems. The
company was founded by brothers Larry
securitysales.com
a full-service company offering portable
extinguishers, restaurant fire suppression,
special hazard systems, fire sprinklers, fire
alarms and security.
" Matson Alarm is a leading security
provider in California's Central Valley.
The Matson name and reputation are
synonymous with excellence, and we are
humbled by the opportunity to carry that
legacy forward, " says Pye-Barker CEO
Bart Proctor.
Parks Associates also finds that 62%
of security owners report their system
triggered at least one false alarm in the
past 12 months.
dwellers for false alarms.
Many also require some form of prior
verification of a real emergency before
contacting emergency responders.
While the security industry has successfully
lobbied seven states so far to pass
laws banning local municipalities from
fining security providers, Parks notes
the best outcome for all is to reduce
and ultimately eliminate false alarms.
" The development and integration
of AI and video verification solutions
are important initiatives in the industry
to reduce false alarms and obviate the
need for such laws, " White says.
and Mike Matson in 1974 and remains a
family-run company. Today it has more
than 20,000 monitored accounts and
employs more than 90 people.
Matson Alarm's leadership team and
security professionals will continue to
service new and existing customers.
" As we benefit from [Pye-Barker's]
75-year history, this partnership will
bring company growth and advancement
opportunities for our employees,
while allowing us to continue providing
best-in-class service and real security
solutions for our customers throughout
California, " says Rebecca Purtz, president
of Matson Alarm.
Pye-Barker Fire & Safety has more 120
locations and 3,100 team members. It is
PSA-TEC 2022 Will Be Staged
in Person and Virtually
▶ WESTMINSTER, Colo. - PSA will host
in-person and virtual installments for
PSA TEC 2022. Regarded as one of the
industry's premier educational and networking
conferences, PSA TEC Live will
be held May 16-19 and PSA TEC Virtual
will be May 24-26.
" We have many exciting changes
planned for TEC 2022 as well as
some of the classic components that
attendees return for year after year, "
says Candice Aragon, vice president of
marketing and events at PSA. " Our live
event will offer education focused on
executives and next generation leaders
and all other tracks and certifications
will be offered virtually. "
The live portion will be at the Sheraton
Downtown in Denver. In addition
to the leadership education, PSA is
increasing the networking aspects of
TEC 2022 to ensure the most value for
attendees and sponsors, according to
the announcement.
The virtual courses will cover a variety
of learning tracks including cybersecurity,
managed services, management, marketing
and sales, operations, procurement
and technical. The certifications are
provided by leading industry associations
and technology partners.
Instead of the traditional exhibit hall,
PSA will offer multiple opportunities for
interaction with technology partners such
as a Technology Pavilion, featuring limited
exhibitors who are offering product
demonstrations and TECTalks, a chance
for sponsors to have in-depth conversations
with a variety of attendees.
APRIL 2022 Security Sales & Integration
9
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Security Sales & Integration April 2022

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