Security Sales & Integration August 2021 - 42

Original Research
RESIDENTIAL
MONITORING
Eclipses $50
RMR Mark
The average recurring revenue per residential account
for all monitored services is $51.58 according to
SSI's 2021 Monitoring Deep Dive survey. Despite the
pandemic, the number of monitored accounts also
rose; likewise for commercial. By Scott Goldfıne
W
hile more than eight in 10
(83%) of monitored security
professionals acknowledge the
pandemic has posed customer
and attrition challenges and three in four
(76%) note operational and staffi ng impacts,
the industry has come through the COVID-19
catastrophe with fl ying colors. Th e average
number of monitored residential and commercial
accounts as well as recurring monthly revenue
per account have increased as compared to
a year ago. At that time, 88% were concerned
about the pandemic's eff ect on sales - meaning
many are presently breathing sighs of relief.
Th is news is particularly impressive considering
how, in most cases, monitoring facilities
had to pivot to facilitating agents responding
to signals and calls from home workstations.
Th at new data is derived from Security Sales
& Integration's second Monitoring Deep Dive
study. Th is research compiles and breaks down
statistics from a wide variety of professional
installing security fi rms across the nation that
contract with wholesale third-party monitoring
centers. Th e project's purpose is to isolate
the key trends, opportunities and challenges
security pros need to know. Several hundred re42
Security
Sales & Integration AUGUST 2021
spondents participated during the survey's June
2021 fi elding.
Among the swath of other fi ndings is that for
basic alarm monitoring only, dealers are averaging
$260K in residential RMR and $321K on
the commercial side; in excess of one in four
commercial customers are now subscribing to
more than just basic alarm monitoring; about
a third of clientele select panic/duress capabilities;
31% of dealers are off ering a self-installed
monitoring alternative; concerns continue to
track high on sunsetting cellular communications;
and although customer service is still the
most important quality in a monitoring partner,
pricing has become a more conspicuous
pain point.
Adjustments to the revenue mix of vertical
markets is one of the few areas where the Deep
Dive reveals COVID-19's impact, with smallto
medium-sized businesses among those
sustaining hits. Read on for all the facts and
fi gures concerning total monitored account
bases, revenues per account, leading monitored
services, most promising technologies, hottest
commercial monitoring markets, what dealers
most want from their monitoring providers
and more.
securitysales.com

http://www.securitysales.com

Security Sales & Integration August 2021

Table of Contents for the Digital Edition of Security Sales & Integration August 2021

Security Sales & Integration August 2021 - Bellyband 1
Security Sales & Integration August 2021 - Bellyband 2
Security Sales & Integration August 2021 - Cover 1
Security Sales & Integration August 2021 - Cover 2
Security Sales & Integration August 2021 - 1
Security Sales & Integration August 2021 - 2
Security Sales & Integration August 2021 - 3
Security Sales & Integration August 2021 - 4
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Security Sales & Integration August 2021 - Cover 3
Security Sales & Integration August 2021 - Cover 4
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