Security Sales & Integration August 2021 - 45

Pandemic Impact on Signals
Processing Volume
Monitoring Technologies Off ering
Best Growth Opportunities
Substantial increase
Signifi cant increase
Moderate increase
Small increase
No change
Small decrease
Moderate decrease
Signifi cant decrease
Substantial decrease
3%
9%
18%
9%
45%
9%
4%
1%
2%
Close to half the survey respondents (45%)
noted no change in the number of signals
into their monitoring facility(ies) during the
pandemic. Almost a third (30%) saw a
moderate to substantial rise in received
monitored system signal transmissions.
Intrusion
Remote Video
Video Verifi cation
IP Communications
Cellular Communications
Fire
58%
52%
49%
48%
46%
44%
Remote Access Control or Video Doorman 35%
Remote Video Guard Tour
GPS
PERS or mPERS
TeleHealth
Two-Way Audio Verifi cation
Private Radio Communications
29%
24%
17%
13%
13%
8%
While the percentage of customers
subscribing to intrusion is on the decline as
compared to other oncoming services,
dealers still see intrusion detection as the
leading opportunity for new monitoring
business (and why not as it remains a great
foundation). Respondents are excited about
remote video (rose from No. 5 to No. 2).
Average Monthly Price Charged for Basic Alarm Monitoring
Residential
$38.83
Commercial
$56.74
Average Monthly Price Charged for All Monitored Services
Residential
$51.58
Commercial
$83.33
Residential
19.6%
Commercial
26.3%
securitysales.com
Extending monitored services beyond basic alarms adds an average
of $12.75 per residential and $26.59 per commercial account. When
including services beyond basic alarms, commercial accounts generate
32% more than residential. All fi gures rose from 2020.
Percentage Customers Subscribing to More Than Basic Alarm Monitoring
Since commercial accounts with more than basic alarm monitoring
generate 32% more revenue than residential it's good news that the
former more commonly engages in those additional services. Extrapolating
the average number of accounts subscribed to additional services
(1,313 and 1,487) against the average monthly prices yields residential
RMR of $67,725 and commercial of $123,934.
Commercial accounts generate $17.91 more per customer than do
residentially monitored accounts, or about 32%. Extrapolating with the
average account totals (6,697 and 5,655) indicates average basic alarm
service only residential RMR of $260,045 and commercial of $320,865.
AUGUST 2021 Security Sales & Integration 45

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Security Sales & Integration August 2021

Table of Contents for the Digital Edition of Security Sales & Integration August 2021

Security Sales & Integration August 2021 - Bellyband 1
Security Sales & Integration August 2021 - Bellyband 2
Security Sales & Integration August 2021 - Cover 1
Security Sales & Integration August 2021 - Cover 2
Security Sales & Integration August 2021 - 1
Security Sales & Integration August 2021 - 2
Security Sales & Integration August 2021 - 3
Security Sales & Integration August 2021 - 4
Security Sales & Integration August 2021 - 5
Security Sales & Integration August 2021 - 6
Security Sales & Integration August 2021 - 7
Security Sales & Integration August 2021 - 8
Security Sales & Integration August 2021 - 9
Security Sales & Integration August 2021 - 10
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Security Sales & Integration August 2021 - 17
Security Sales & Integration August 2021 - 18
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Security Sales & Integration August 2021 - 22
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Security Sales & Integration August 2021 - Cover 3
Security Sales & Integration August 2021 - Cover 4
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