Security Sales & Integration December 2021 - 28

Access, Intrusion, Video
2021
Tech Trend
Takeaways
SSI taps subjectmatter
experts
from the supplier
community to weed
out the hyperbole
and identify the
predominant
security
technologies
introduced during
the year, plus top
vertical markets and
pandemic impacts.
By Rodney Bosch
T
he pace of change in the security
industry has not always been,
shall we say, brisk. My how
times have changed. Technology
today is evolving at such a rapid pace, enabling
faster progress and causing an acceleration of the
rate of change it can seem at times exponential.
However, it's not just top technologies that
are evolving. Much more across the security
ecosystem has been transformed due to the outbreak
of COVID-19, forcing forward-thinking
security professionals to reckon with the reality
their roles must also evolve in the developing
new normal. Grasping the impact these tech
trends will have on organizations and clientele
will be key to averting the worst downsides of
the disruption that is sure to follow.
With all the launches, refi nements, hype,
promotion for 2021 coming to a close, an important
question security dealers and systems
integrators seek clarity on is: Just what were the
predominant security technologies introduced
or that showed the most innovation, progress
and promise during the past year?
SSI conferred with more than a half-dozen
technology providers from across the manufacturing
sector to gain a clearer sense of top-performing
vertical markets during the year, as
well as learn what role the pandemic has played
28
Security Sales & Integration DECEMBER 2021
in tech introductions and applications. Th ey
also share additional marketplace insights to
help installing security contractors prepare for
the New Year and beyond.
Hot Vertical Markets Overview
As the pandemic extended into 2021 and organizations
sought to deal with its prolonged
eff ects, Axis Communications experienced increased
activity across the vertical landscape.
From retail and education to healthcare and
public transportation, end users were looking
to improve safety through network technology
that enabled remote monitoring, touchless entry,
contract tracing and social distancing, explains
Larry Newman, senior director, sales, Axis.
Moreover, as COVID restrictions ebbed
and fl owed throughout the year, Axis saw an
increased interest in the use of network technology
and video analytics to gain operational
effi ciencies, especially as companies looked to
manage remote work, cope with staffi ng shortages
and gain business intelligence.
" For example, hospitals installed cameras
and intercoms in patient rooms which allowed
staff to monitor patients more effi ciently and
respond quicker to incidents, " Newman explains.
" Additionally, this technology reduced
unnecessary in-person encounters between
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Security Sales & Integration December 2021

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