Security Sales & Integration December 2022 - 19

we sold them as some have joked, but rather to
detect other people's drones on their property.
With biometrics, many people wanted frictionless
deployments. We've done a lot of work with
Alcatraz AI to provide a frictionless experience.
Analyzing systems trends to discern patterns
in a predictive posture is also a hot trend. We've
used software packages like Secure Visual that
started out as an advance reporting tool but
became really a trend analysis thing.
For example, we usually get eight doorpropped
alarms on this door. That means
we've got some smokers going out there,
while today we got 30 so we better post
some security out there. Or we usually
get 4,000 card reads coming in between
8 a.m. and 8:30 a.m. We got 8,000 so we
better alert the cafeteria in that building
there's twice as many people there so we
might need more food. We see some of
the tools being used for business, not just
security decisions.
Let's close with how 2022 panned
out, and what 2023 may bring.
Nemerofsky: We are at a run rate of
36% up year over year. We expect to finish
at about that. We see 2023 with some
continued growth, maybe not a 36%
growth rate, but some strong continued
growth. Our big focus for 2023 will be to
continue to build out an organic effort,
bringing in new logos to de-risk 2024.
If they don't spend like they did in 2023
and 2024, that's why we have the effort
to bring in more enterprise logos to derisk
the big spenders.
Stark: We're healthy as an organization,
up about 26% year over year. We
have a great backlog. Even some of our
larger clients that have put projects on
hold, that activity is coming. Proposal
activity has not diminished at all. We're
seeing a tremendous amount of requests
from our clients. Some are struggling
with supply chain but some aren't. We're
four to six weeks out minimum in just
about every one of our offices right now,
just because of the amount of activity
despite the challenges. We're going into
2023 with a very positive outlook.
Haught: Our goal is about 25% and I'm
sure we'll be around that over last year.
securitysales.com
DECEMBER 2022 Security Sales & Integration
19
We manage our growth because in my size company
the worst thing I can do is overgrow. That
puts me into a situation where I'm overpromising
and underdelivering, and that's detrimental
to the overall business. I'm very optimistic as to
what 2023 is going to bring. We have opportunities
with clientele that are going to bring some
really interesting challenges that could be monetized
to a level we've not done before. SSI

http://www.dakotaalert.com http://www.securitysales.com

Security Sales & Integration December 2022

Table of Contents for the Digital Edition of Security Sales & Integration December 2022

Security Sales & Integration December 2022 - Cover1
Security Sales & Integration December 2022 - Cover2
Security Sales & Integration December 2022 - 1
Security Sales & Integration December 2022 - 2
Security Sales & Integration December 2022 - 3
Security Sales & Integration December 2022 - 4
Security Sales & Integration December 2022 - 5
Security Sales & Integration December 2022 - 6
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Security Sales & Integration December 2022 - Cover3
Security Sales & Integration December 2022 - Cover4
https://www.nxtbook.com/emerald/securitysales/august_2023
https://www.nxtbook.com/emerald/securitysales/july_2023
https://www.nxtbook.com/emerald/securitysales/june_2023
https://www.nxtbook.com/emerald/securitysales/may_2023
https://www.nxtbook.com/emerald/securitysales/april_2023
https://www.nxtbook.com/emerald/securitysales/march_2023
https://www.nxtbook.com/emerald/securitysales/february_2023
https://www.nxtbook.com/emerald/securitysales/january_2023
https://www.nxtbook.com/emerald/securitysales/december_2022
https://www.nxtbook.com/emerald/securitysales/november_2022
https://www.nxtbook.com/emerald/securitysales/october_2022
https://www.nxtbook.com/emerald/securitysales/september_2022
https://www.nxtbook.com/emerald/securitysales/august_2022
https://www.nxtbook.com/emerald/securitysales/july_2022
https://www.nxtbook.com/emerald/securitysales/june_2022
https://www.nxtbook.com/emerald/securitysales/may_2022
https://www.nxtbook.com/emerald/securitysales/april_2022
https://www.nxtbook.com/emerald/securitysales/march_2022
https://www.nxtbook.com/emerald/securitysales/february_2022
https://www.nxtbook.com/emerald/securitysales/january_2022
https://www.nxtbook.com/emerald/securitysales/december_2021
https://www.nxtbook.com/emerald/securitysales/november_2021
https://www.nxtbook.com/emerald/securitysales/october_2021
https://www.nxtbook.com/emerald/securitysales/september_2021
https://www.nxtbook.com/emerald/securitysales/august_2021
https://www.nxtbook.com/emerald/securitysales/july_2021
https://www.nxtbook.com/emerald/securitysales/june_2021
https://www.nxtbook.com/emerald/securitysales/may_2021
https://www.nxtbook.com/emerald/securitysales/apr_2021
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