Security Sales & Integration February 2022 - 33

of Famer and longtime industry veteran. Richard often
advises and coaches our dealers in the areas of operations
excellence, financing and exit strategy planning. We have
never missed a funding in the history of our company.
Further, we do not take every company into our program.
We tend to select a smaller number of curated dealers so
we can offer them extremely customized service. " - Jackie
Schmidt, Director of Dealer Development
BRINKS HOME
Program: Brinks Home
Partner Programs
Focus: Residential & Small
Business; National
Year Founded: 1994 (as
Monitronics)
Phone & Website: (800) 595-2059; brinkshome.com
Program Website: brinkshome.com/partners
Benefits: Dedicated marketing support; accelerated
funding; customizable solutions to sell customers;
competitive multiples.
Participation Process: Preferred 10 purchase accounts
a month; applicable state alarm licensing; company
background check; COI, Articles of Incorporation.
Comment: " Brinks Home offers flexible partner programs
designed for security dealers, sales representatives, and
service companies. " - Gordon Johnson, V.P., Dealer Services
COPS MONITORING
Program Website: copsmonitoring.com/dealer-services
GUARDIAN
PROTECTION
Program: Guardian
Protection Authorized
Dealer Program
Focus: Residential &
Small Business; Fla.,
Ind., Kan., Md., Mo.,
N.C., Ohio, Penn., S.C., Texas, Va., Western N.Y.
Year Founded: 1995
Phone & Website: (724) 741-3596; guardianprotection.com
Program Website: guardianprotection.com/become-a-dealer
Benefits: Competitive compensation plans with strong
multiples, aggressive sales incentives, revenue-sharing
opportunities; multiple go-to-market strategies include
traditional, selling only, bulk buy options.
Participation Process: Apply online to speak with a rep,
coordinate documentation and discuss commission
structures.
Comment: " A professional relationship and flexibility are
securitysales.com
what sets Guardian's program apart in the industry. When
you become our dealer, you are part of a true professional
partnership where both parties are driving toward the same
goal. The likelihood of your success is heightened because
we have assumed accountability to seek out like-minded
business partners to become Guardian dealers. " - Justin
Demek, Authorized Dealer Program Director
NETWATCH
NORTH AMERICA
Program: Netwatch
Partner Program
Focus: Commercial;
National
Year Founded: 2018
Phone & Website:
(866) 459-1414; netwatchusa.com
Program Website: netwatchusa.com/partners
Benefits: Online training; technical certification; in-person
sales training; support with site design and end-user
onboarding; marketing materials include presentations,
brochures, email content; central station tours; incident
video creation; joint sales calls.
Participation Process: Apply online to speak with a rep;
install demo site in first 30 days; agree to six-month
performance review with RSM and/or PSO.
Comment: " For security dealers and integrators, Netwatch
Proactive Video Monitoring delivers an entirely new source
of RMR - with no capital investment. This dependable and
stable flow of revenue is a fundamental building block to
help you grow your business and become more profitable. "
- Rochelle Thompson, CMO
THE MONITORING
ASSOCIATION
Programs: Five Diamond; Five
Diamond Dealer Program;
Installation Quality (IQ) Program
Focus: Residential & Commercial
Dealers and Central Stations; National
Years Founded: 2003 (Five Diamond); 2019 (Five Diamond
Dealer); 1998 (IQ)
Phone & Website: (703) 660-4914; tma.us
Program Websites: tma.us/programs/fivediamond; tma.us/
programs/fivediamond/#dealer; tma.us/programs/iq
Benefits: (Five Diamond) Competitive differentiation;
best operations, technology and false dispatch practices;
consumer recognized as excellence standard; discounted
online operator training; online marketing toolkit; TMA
website and Dispatch listing; logo usage license. (IQ)
Recognized as industry's quality control initiative; improved
FEBRUARY 2022 Security Sales & Integration 33

http://www.brinkshome.com http://www.netwatchusa.com http://www.brinkshome.com/partners http://www.netwatchusa.com/partners http://www.copsmonitoring.com/dealer-services http://www.guardianprotection.com http://www.guardianprotection.com/become-a-dealer http://www.tma.us http://www.tma.us/programs/fivediamond http://www.tma.us/ http://www.tma.us/programs/iq http://www.securitysales.com

Security Sales & Integration February 2022

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