Security Sales & Integration February 2023 - 57

protection, as well as the technological solutions
available to protect privacy, helps build trust.
For example, select video surveillance technology
can automatically blur faces in video
footage. To see the unmodified footage, users
must have the correct credentials and permissions.
Otherwise, the identities of those in the
video footage are kept private. Likewise, data
collected by other systems such as access control
can also be partitioned or de-personalized
to protect identities. When a system is built
with privacy-by-design principles at the forefront,
operators can gain big-picture insights
without compromising the privacy of their customers
and employees.
In addition to privacy, the cybersecurity of
physical security software is a growing area of
concern. Look for manufacturers that make
cybersecurity a top priority. This includes advanced
encryption, authorization and authentication
measures. These help ensure that the
system is being used for the intended purpose
and also reduce the likelihood that unauthorized
people will gain access to the system or
share sensitive data.
Data for Actionable Insight
Businesses can gain a lot of data from many
different devices. However, if they don't have a
clear idea of what data is needed, it can quickly
become overwhelming. For the most part, there
is no easy off-the-shelf formula that will work
for every end-user organization. Each one has
its own particular needs and challenges that will
define what data can and should be collected,
and how this data will be used.
This is where the role of the systems integrator
can be invaluable. Big Data presents an opportunity
for systems integrators to add value
beyond improving physical security. Your client
knows their business, but as an integrator, you
can help them identify how they can use their
security system to gather data to achieve their
business goals. If your client is already using or
considering a unified, open-architecture system,
you have an opportunity to help them see
the full potential of the system to benefit aspects
of their business beyond security.
Although the exact blueprint of gathering
and interpreting data will be different from
client to client, the general process will be
very similar. A systems integrator can offer invaluable
advice on how to ask the right questions
and collect the data that can offer the
securitysales.com
most meaningful insight. Integrators can also
help clients recognize what internal processes
need to be in place to make the most of these
new insights.
Cut Through the Complexities
The sheer variety, velocity and volume of data
we have at our fingertips today can be overwhelming.
The systems integrator's industry
knowledge and close relationships with their
customers make them a valuable resource to
help customers cut through the complexities
of the vast amount of data and become clear
about the questions they seek to answer or the
goals they have.
They can then help customers identify which
data is most relevant, how to gather that data
and what SOPs can be put in place to maximize
a return on investment through their security
system. This can best be achieved through a
unified platform that allows all systems to operate
together seamlessly and presents the resulting
data through a single user interface. SSI
CHARLES PITMAN is Product Marketing
Manager at Genetec.
HOW DATA ACTS AS
FORCE MULTIPLIER
& PREDICTIVE TOOL
By Matthew Cirnigliaro
▶ The latest advances in artificial intelligence (AI) leverage base traditional
machine learning and single network outputs as inputs for stronger, more
accurate deep learning ensemble models. These advancements give cameras
the ability to self-learn and enable built-in video analytics to be taught
to detect customer contextual specific objects or situations. They can also
transform a task from requiring human input to a successfully automated or
assisted one, depending on context. This allows users and operators to tackle
more complex tasks faster, easier, and with greater accuracy.
We continue to leverage the power of AI to enable users to understand
their environment more deeply, so they can respond proactively; ultimately
predicting unforeseen or future situations. Having the power to predict can
prevent things from happening and strengthen the protection of people and
property. It can even help to avoid potential damages and uncover business
opportunities that create new revenue streams or reduce operational costs.
MATTHEW CIRNIGLIARO is Video Analytics Specialist at Bosch Building
Technologies.
Although
technology today
is getting better at
automating certain
processes, human
intelligence is
required every
step of the way.
FEBRUARY 2023 Security Sales & Integration 57
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Security Sales & Integration February 2023

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