Security Sales July 2021 - 55

and reduced costs to the consumer.
The pandemic has moved this kind of
Cloud computing from an added benefit
to a must-have, and organizations are
spending on it. In fact, recent Gartner
survey data indicates that almost 70% of
organizations using Cloud services today
plan to increase their Cloud spending
in the wake of the disruption caused by
COVID-19.
Older market sizing estimates from
Omdia placed the traditional access control
business at approximately $5 billion
in North America. With the market expansion
driven by Cloud-based Proptech
systems and services, the addressable U.S.
market is already projected to be in excess
of $28 billion. That's a 4x increase
over previous estimates, which implies
that the existing integrator businesses
will expand by that amount, or that new
competitive integration businesses will be
born to meet that increasing demand.
Everyone Wants Remote Access
In the real estate industry, it's common
to have to manage hundreds if
not thousands of tenants across multiple
multifamily units. The pandemic
removed the option to have personnel
onsite to manually provision and
deprovision users as they moved into
and out of their individual units. Remote
access control allows for directories
to be updated remotely on a mobile
device, and for all facilities under management,
allowing for more accurate
access due to real-time updates, and
better health-safety protocols by keeping
unnecessary personnel offsite.
In the corporate world, provisional
access presents a different challenge. Access
in the corporate world refers to both
building access as well as database access,
and database maintenance has become
increasingly difficult due to the number
of software applications required for employees
to complete their jobs. A 2018
study from Okta found that companies
have an average of 129 software applications.
And that number only increased
during 2020, as companies required
more technology solutions to support
remote work. Managing that amount of
securitysales.com
change requires technology to support
the process.
Detecting Events Before
They Happen
AI is changing every industry on the
planet, and security is finally getting its
day in the sun with anomaly detection.
Machine learning algorithms are now
being applied to security data streams so
that we can move beyond reactivity and
focus on preventing bad things before
they actually happen.
By linking the access control events
with the on-premises security cameras,
you have a new level of proactive monitoring.
Anomaly detection records individuals'
movement in and out of a building,
using both access control data and video
surveillance, and proactively detects when
there is access requested outside the realm
of normal behavior for that individual.
This is a clear example of the power
of access control as a service. Pairing the
on-premises hardware - the biometric
camera - with the power of Cloudbased
access control - remote monitoring
and video surveillance, provides a
new level of detailed monitoring and increased
security for the facility is imperative
to staying on top of security threats,
and ultimately protecting your building
and its inhabitants.
Don't Get Left Behind
It's simple - ACaaS benefits both the
integrator and the end customer. Integrators
who don't stay current with this
trend are going to get left behind.
The pandemic accelerated our adoption
of new technological solutions, such
as remote access control and anomaly detection,
but the industry was always moving
this way. Now is the time to get on
board. Actually, it's past the time to get
on board. Remember how quickly you
came to feel that you couldn't live without
your smartphone? That's how quickly
property owners will come to feel they
can't stand to be disconnected from their
properties. SSI
SSI Industry Hall of Famer STEVE VAN
TILL is President and CEO of Brivo.
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or call 248-673-9898
2021
JULY 2021 Security Sales & Integration 55
http://www.sti-usa.com/sesa78 http://www.securitysales.com
Security Sales July 2021

Table of Contents for the Digital Edition of Security Sales July 2021
