Security Sales July 2021 - 56

Video
Taking Surveillance Sales
to the Stratosphere
Lockdown prompts
resellers and end
users to take a
fresh look at Cloud
video surveillance,
analytics, APIs,
integrations and the
continual delivery
of services.
By Ken Francis
t was off the table. For much of the
I
past year we couldn't travel, dine out
or work in the offi ce. Working remotely
gave business owners a new
perspective on how their businesses functioned
- or didn't function. Suddenly, offi ce video
surveillance systems weren't just for crime prevention
or forensic investigation of incidents.
Stuck at home, the average business owner
now wanted to use their video surveillance
system to check in at work several times a day.
Many didn't like what they saw. Th eir security
cameras and DVRs just weren't very good. Th e
systems weren't fl exible, easy to use or reliable.
Th e pandemic put security systems to the test,
and frankly, many fl unked.
Fed up, end users turned to their resellers for
help. Th e result? Over the past year, more resellers
are saying now is the time to move to Cloud.
Health concerns, lockdowns and new workfrom-home
arrangements prompted our industry
and our end-user customers to reconsider
VSaaS (video surveillance as a service). Th ey
looked at how VSaaS and cybersecurity im56
Security
Sales & Integration JULY 2021
provements are continuously delivered and how
analytics can optimize business operations, and
they revisited ways to do standard integrations,
such as connecting video and access control.
Th ey also discovered new ways to customize
systems, such as using body cameras in a retail
or healthcare setting and Cloud-based sensors.
Like their alarm industry brethren, resellers
are increasingly fi nding the subscription model
attractive from both a technology and a fi nancial
management perspective. Security resellers'
migration to Cloud took off in 2020 and shows
no signs of slowing in 2021.
Pandemic a Catalyst for Cloud
Video surveillance industry analyst Josh Woodhouse
in February launched Novaira Insights,
a market research provider covering video surveillance,
physical security and the Internet of
Th ings (IoT). Novaira's fi rst report includes a
lot of insight into VSaaS. He calls the pandemic
a " catalyst for people considering Cloud and
managed services solutions. "
Businesses started to look at upgrading to
securitysales.com
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Security Sales July 2021

Table of Contents for the Digital Edition of Security Sales July 2021

Security Sales July 2021 - Bellyband 1
Security Sales July 2021 - Bellyband 2
Security Sales July 2021 - Cover 1
Security Sales July 2021 - Cover 2
Security Sales July 2021 - 1
Security Sales July 2021 - 2
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Security Sales July 2021 - Cover 3
Security Sales July 2021 - Cover 4
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