Security Sales & Integration June 2021 - 38

Sales & Marketing
26
th
ANNUAL
of Promotional Pursuits
2021
Powerhouse Players
Find out which
companies earned
top honors in
the 26th Annual
SAMMY Awards'
10 categories,
plus pick up tips
and takeaways
for your own
sales & marketing
endeavors.
By Rodney
Bosch & Steve
Karantzoulidis
N
o matter what forms of " new
normal " ultimately take hold
moving
forward, COVID-19
has already wrought enduring
change upon marketers across the security industry
ecosystem. Consumerism doesn't look
the same, and neither do business-to-consumer
or business-to-business relationships and
strategies.
Once installing security and life-safety professionals
were deemed " essential workers "
when the nation began to shut down last year,
they still had to fi gure out - on the fl y - how
to serve end customers and meet their organizational
needs. Th rough all the tumult, security
dealers and integrators - large and small -
proved resilient and oftentimes savvy, pivoting
to realign their brands around purpose and fulfi
ll essential products and services or simply act
as a voice of steadiness.
Th ese qualities are manifested across the range
of 10 sales & marketing categories that are the
hallmark of the 26th Annual SAMMY Awards.
Th e program is the only one of its kind in
the security industry to recognize and honor
38
Security Sales & Integration JUNE 2021
dealers and integrators for their marketing,
business, installation and overall excellence.
Traditionally hosted as a gala aff air on the eve
of ISC West in Las Vegas, the pandemic forced
SSI to present the SAMMYs in a virtual format
for a second consecutive year. Held in early
June, you can view the presentation online at
securitysales.com.
Th e following profi les spotlight the winners
of the 2021 program. Our hope and intent is
that you will unearth ideas to incorporate into
your own marketing endeavors. Additionally,
runners-up will receive coverage online, and
don't miss the Installers and Integrated Installations
of the Year in the July issue.
SSI would like to thank the panel of independent
judges who evaluated around 160 entries.
Th ese individuals are among the industry's top
marketing and PR professionals. Th ey are: Tom
Brigham, principal, Brigham Scully Communications;
Jon Daum, partner, Daum Weigle
Public Relations; David Morgan, co-founder,
Security Dealer Marketing; Beverly Steinberg,
owner, GBL Public Relations; and Chelsie
Woods, principal, Eclipse Media Group.
securitysales.com
http://www.securitysales.com http://www.securitysales.com

Security Sales & Integration June 2021

Table of Contents for the Digital Edition of Security Sales & Integration June 2021

Security Sales & Integration June 2021 - Bellyband 1
Security Sales & Integration June 2021 - Bellyband 2
Security Sales & Integration June 2021 - Cover1
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Security Sales & Integration June 2021 - Cover3
Security Sales & Integration June 2021 - Cover4
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