Security Sales & Integration June 2021 - 50

Original Research
2021 SSI Video
Surveillance Deep Dive
Type/No. Video Installations
in Average Month
Residential
16.8
Commercial
21.5
Industrial
17.9
Commercial projects continue to lead the
way in video surveillance projects, but all
three sectors show decreases compared
to 2020 Deep Dive. Residential came in
3 installations lower, commercial .64 and
industrial .45.
Extent of Pandemic Impact on New
Video Sales & Upgrades
Enormous
2%
Significant
16%
Moderate
29%
No impact
19%
Minimal
34%
Nearly half the responding security dealers and
integrators reported moderate to enormous
impact of the pandemic on new video business
sales and upgrades. However, almost one in five
were totally unaffected.
Average Sales Price for a Video System
Residential
$8,181
Commercial
$24,965
Industrial
$48,002
The only good news here was residentially, as those projects registered
exponential dollar growth with an upturn of $5,243. That
could be due to pandemic-induced work-from-home scenarios in
which customers upgraded residences. Multiplying by installation
averages yields $137,441, $536,748 and $859,236 residential,
commercial and industrial monthly revenue generation.
SnapAV: How to Win More Surveillance Business
▶ Increase
your surveillance
business
by
delivering
more value
to your customer while still
making better margins.
Here's how ...
With increased competition
from DIY, creeping margins
and concerns around National
Defense Authorization Act
(NDAA) compliance, growing
the security segment of your
business can be tricky. That's
not to mention the hassle
of installing complicated
systems that can take hours
out of your day and eat away
at your opportunity cost.
That's why we developed
ClareVision.
ClareVision cameras
deliver a user experience,
app and price comparable to
DIY brands with pro-grade
features designed to make
your install as fast and easy
as possible. Plus, ClareVision
products are sold exclusively
at SnapAV, so customers can
never shop your prices online.
ClareVision's Value Series
with built-in edge storage
(no NVR required), digital
wide dynamic range (WDR)
and motion detection is a
great option for starter jobs.
For an enhanced surveillance
experience, choose
the Performance Series with
Starvis Starlight for better
nighttime viewing, true WDR,
and advanced motion and
human detection. ClareVision
cameras and NVRs are ETL
listed and manufactured with
chipsets that are in full NDAA
compliance.
ClareVision cameras and
NVRs connect seamlessly
with the ClareOne Panel and
Control4 systems, making it
easy to provide a complete
smart home experience on
a single app. A P2P connection
offers easy setup, and
ClareVision also works with
Luma Surveillance, HikVision,
HikVision OEMs, and
other ONVIF IP cameras.
That makes it easy to build a
system that works for every
client's needs and budget.
- Clint Choate, Senior
Director - Security Market,
SnapAV
50
Security Sales & Integration JUNE 2021
securitysales.com
http://www.securitysales.com
Security Sales & Integration June 2021

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