Security Sales & Integration May 2023 - 44

Access
Repositioning
Biometrics
teracting with consumer brands, the findings
certainly apply to the employee and customer
experiences within the workplace. Emphasizing
convenience is the key to winning stakeholder
buy-in.
5 Applications to Target
The market is primed for biometric identity
solutions, thanks to societal and economic
changes ushered in by the pandemic. Management
teams are seeking to reduce labor costs by
automating processes, make the in-office experience
more frictionless, and support the security
requirements of a hybrid workforce. Those
genies are not going back in the bottle.
Biometrics can help achieve these goals.
Physical security applications where integrators
can put their problem-solving skills to work include
the following.
they are permitted.
Many security integrators have broadened
their offerings to include network security, IoT
devices, smart home solutions, and multi-purpose
apps. They are uncovering new revenue
streams by leveraging biometrics to improve the
user experience interacting with:
TIME AND ATTENDANCE: Biometrics
readers integrated with time and attendance
tracking solutions speed up the time it takes
for employees to " punch " in and out. They can
spend more time on break and less time waiting
to punch back in. For management, the solution
eliminates time clock fraud, buddy punching
and administrative tracking errors. Some
time and attendance solutions already have a
biometric reader built into their hardware.
POINT-OF-SALE (PoS): When connected
to PoS technology, enrolled users can make
purchases without a credit card or mobile app.
Lines speed up in cafeterias, and vending machines
become incredibly convenient. Amazon
has already introduced a biometric PoS solution
at its Amazon Go stores. At the cash register,
enrolled users hold their open hand a few inches
above a specialized scanner that analyzes the
palm's surface characteristics and subcutaneous
features. Within seconds, the system identifies
the shopper and bills their linked account for
purchases.
LOGICAL ACCESS: " Zero trust " policies
The Amazon One is a
convenient, contactless PoS
solution enabling shoppers to
pay with their linked account
by hovering their palm above
a specialized scanner. The
Panera Bread restaurant chain
recently began using Amazon
One for payments and loyalty.
ACCESS CONTROL: Manufacturers now
recognize that flexibility is vital to user acceptance
and have begun offering a choice of
modalities within a single reader. Multimodal
readers let users interact with readers in the way
they prefer, whether via a biometric, access card
or other credential. Over time, more users will
ditch their cards in favor of using a biometric
because they'll see their colleagues having a
more convenient user experience with no adverse
effects.
VISITOR MANAGEMENT: Biometrics
can automate visitor management, reducing
lines for visitor screening and badges. Self-serve
kiosks can match a visitor's face with their photo
ID, eliminating the need for a security officer
to perform that task. Once inside, biometric
readers positioned at doorways, stairwells and
elevators limit visitors' access to areas where
44
Security Sales & Integration MAY 2023
are gaining traction as the preferred network
architecture. It requires users to verify and authenticate
their identity whenever they open
software, open a file, edit a file, save a file, send
an email, or perform any other distinct network
interaction. While zero trust greatly enhances
network security, it can be a massive hassle for
users who must repeatedly enter a password all
day. Glancing at a camera or touching a fingertip
reader requires much less effort. Even for
networks not implementing zero trust, biometrics
make remote login by employees working
from home more convenient and secure.
Markets to Make Hay
The first places to make inroads are where people
feel the pain - from long lines or cumbersome
operational processes. Best bets are in verticals
where integration with broad, industry-specific
software platforms can deliver a host of conveniences.
These include the following.
HIGHER-ED CAMPUSES: Universities
and colleges are ahead of most other verticals
securitysales.com
http://www.securitysales.com
Security Sales & Integration May 2023

Table of Contents for the Digital Edition of Security Sales & Integration May 2023
