Security Sales & Integration May 2023 - 45

in embracing biometrics. They are self-contained
communities where students and faculty
use their identity cards for almost everything,
making biometric identity solutions a welcome
addition. Plus, user demographics skew young,
equating to fewer concerns about PPI and privacy.
Twenty-somethings have grown up with
social media; they'll gladly share their data if it
makes daily life more convenient - particularly
with institutions, organizations and companies
that have proven to handle data properly
and have earned their trust.
Biometrics are unlikely to replace more
traditional credentials across entire campuses,
but they're an ideal option for some locations.
Adding biometric readers to exterior
doors of residence halls ensure students never
get locked out. Their use in locker rooms
and training facilities allows student-athletes
to move about freely while wearing pocketless
uniforms, swimsuits or workout gear. Stadiums,
theaters and cafeterias can offer " fast
track " lines at entrances and cash registers.
High-security areas, like data centers and research
labs, can leverage biometrics as part of
dual-factor authentication. And on-campus
healthcare facilities can immediately identify
patients when they check in for appointments,
reducing sign-in paperwork and ensuring accurate
record-keeping.
COMMERCIAL REAL ESTATE: Here,
biometrics for access control are becoming
more common in single-tenant facilities where
fewer stakeholders require buy-in. In large industrial
and manufacturing plants with thousands
of workers, biometrics are ideal for access
control and time and attendance applications.
Workers spend less time funneling in for their
shifts; administrators save hours no longer dealing
with lost cards and inaccurate event logs.
MULTIFAMILY RESIDENTIAL: Developers,
owners and operators now promote hightech
features as selling points for their properties.
Biometric readers that provide seamless
access to community spaces like laundry rooms,
gyms, pools, mail rooms and storage facilities
improve the ease of daily life while instilling a
sense of security for residents. The systems also
generate revenue. Residents who are late paying
rent risk having their access turned off.
LIFE SCIENCES: In medical and research
environments, biometrics can make it much
easier for staff to adhere to cleanliness and security
protocols. Some biometrics, like the iris,
securitysales.com
can regulate entry to operating rooms and clean
rooms with just a glance. Gloves and masks can
stay on. Biometrics can also harden access to restricted
areas like pharmacies and drug storage
rooms without inconveniencing the workers
authorized to enter.
Strategic Takeaways
Biometrics in security are clearly gaining
ground. Here's what systems integrators should
keep in mind as they attempt to clear the final
market hurdles:
▶ Maintain an " and, " not an " or "
mindset. Users prefer to choose the best
modality for different situations: keys,
pins, cards, mobile or biometrics. No
solution is right in all conditions. It's
necessary to consider lifestyles and how
users interact with technology. Biometrics
are an excellent addition to the identity
verification toolkit, but there's no need to
pit them against other solutions. When
stakeholders focus on marrying security
with convenience, leaving all suitable
options open, all boats will rise.
▶ Focus on problem-solving. The technology
will sell itself if it's the best solution
for a specific issue. For example, Mercedes
is introducing fingerprint biometrics to
adjust the driver's seat, steering wheel,
mirror settings and navigation in its
C-class models. The public welcomes
practical, hyper-targeted solutions. By
contrast, having great specs and a " cool "
factor does nothing to scratch an itch.
▶ Think beyond security. The most successful
security integrators have evolved
into technology integrators. They offer
vertical-specific solutions that integrate security
with a range of other systems used
by facility management, HR, marketing,
IT departments, employees, members,
customers and residents. The common
thread: they enhance convenience.
Biometric identity solutions can harden security,
but first and foremost, they, too, are " convenience "
solutions. Rest assured, once the public
experiences them applied to solve everyday
problems, there will be no turning back. SSI
BOBBY VARMA is CEO and president of
Princeton Identity. Lee Odess is CEO of
Access Control Executive Brief.
MAY 2023 Security Sales & Integration 45
There are
countless
physical security
applications in
which biometrics
could enhance the
user experience,
and yet very few
integrators are
offering such
solutions ... The
key is to sell
convenience
above all else.
http://www.securitysales.com

Security Sales & Integration May 2023

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