Security Sales & Integration November 2021 - 22

EXCLUSIVE!
Executive Interview
Post's
Script for Success
Through three generations, Southern California's family-run
Post Alarm has set a high bar in security, service and growth.
Present leaders discuss a formula predicated on expert
installation, monitoring and armed patrol response.
By Scott Goldfıne
S
COMPANY FAST FACTS
Post Alarm
Founded in 1956
Headquartered in Arcadia, Calif.
Own and operate UL-Listed,
TMA Five Diamond central
monitoring center
Off ers 24/7 patrol offi cer
services and response
Number of employees: 135+
Nearly $12 million in annual
revenues
More than 16,000 monitored
accounts
Client base: approximately 65%
residential in number, about
65% commercial in revenues
22
aid to be derived from describing
full-course meals of the 1800s,
it's unlikely anyone considered
applying the term soup to nuts
to a security company. Yet it seems to ideally
suit Post Alarm and its comprehensive suite of
off erings. Th is is a provider whose menu not
only features a full assortment of residential and
commercial security, fi re, life safety, automation
and networking devices and systems, but also
sales, design, installation, repair, monitoring
and armed patrol services. Th at full plate has
fed the fi rm's success in satiating even the most
voracious home or business appetite.
" In the 1970s, my dad, Bill Post, took over
the company from his father, Sam Post, a former
police chief who had launched the business
in 1956, " says Post Alarm Co-owner and
Corporate Vice President Gina Post. " When
my father stepped in, we had only 70 accounts
and he was the lone employee. He had to work
really hard and hustle, doing a phenomenal job
setting the foundation that allowed us to grow
our business to what it is today. "
She credits Bill Post with expanding the
business into broader residential and commercial
off erings, in-house systems monitoring
and reinstating the company's previously existing
armed patrol services. While both Gina
and her brother, Rob, grew up in the family
Security Sales & Integration NOVEMBER 2021
business, at the insistence of their father they
took breaks to earn college degrees and try other
fi elds before returning to Post Alarm 20 and
16 years ago, respectively.
Th e Arcadia, Calif.-headquartered company
has grown to nearly $12 million in annual
revenues, with close to 140 employees serving
more than 16,000 monitored customers
throughout Southern California (except
San Diego County). Today, Rob serves as the
company's president with Gina being general
manager. Her husband, Anthony Franco, came
aboard in 2005 and is currently Post's vice
president of technology.
SSI spoke with the trio to uncover what's behind
the business' longevity. Not too surprisingly,
much of the explanation lies in dedication
to service and delivering what's promised.
Less expected is a tale of forward-thinking maneuvers
into markets like DIY and the smart
home, building enterprise value by attaching
RMR to all accounts, and innovation via custom-branded
high-tech off erings. Bon appetit.
As third-generation leadership, what
have been the most signifi cant changes
during your time with Post Alarm?
Rob Post: When Gina and I and Anthony
fi rst got into the company, people were still
monitoring alarm systems through phonelines.
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Security Sales & Integration November 2021

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