Security Sales & Integration November 2021 - 24

EXCLUSIVE!
Executive Interview
Smart as a Post
Being familyowned,
the
business is
inherently
personal to all of
us, which
translates to our
team and clients.
We view them as
an extension of
our family.
- Gina Post,
Co-owner and
Corporate Vice President
size the past 10 or 15 years.
While we were doing that a lot of companies
that made acquisitions did so just to grab
accounts and, doing the numbers on it, it just
seemed like with the way we're set up it made
more sense to grow organically than to deal
with the nightmares of taking over accounts
and having to fix them. There are a few companies
we wouldn't mind acquiring, when they're
ready, but not just because we want accounts.
What do you see as the advantages and,
if any, disadvantages of being a
family-run security business?
Gina Post: They always say the third generation
either makes or breaks the company, so no
pressure for Rob and I! We welcome the challenge.
We're blessed because we work really well
together. We're all on the same page with our
values as a company and where we're going. If
ever we don't agree, we discuss it privately and
typically end up saying, " Oh yes, we're actually
on the same page. " We also don't let that get
into our personal relationships outside of work.
We're a really healthy family that way.
Being family-owned, the business is inherently
personal to all of us, which translates to our
team and clients. We view them as an extension
of our family and I feel providing that culture
and environment, people enjoy that. It's not
just, " Sell me an alarm system. " It's " Oh, you
really actually do care about me. You view me as
part of your family. " It has its advantages and a
lot of people want to promote family businesses
and help them grow. The challenges, we get
through them and there are not that many.
Rob Post: One of the really important things
for all of us is we all started out in the business
going from a helper position to the lead installer.
We were under the houses and in the attics,
with spider webs and rats and all of that. To be
able to go from that position to where we are
today is extremely important, not just to have
a good understanding of the business but also
for the employees to see we're willing to do the
same work they do.
Let's talk pandemic. How did it and is it
continuing to affect the business?
Rob Post: Literally seven days before the pandemic
we did a huge brand refresh. We had this
whole plan of getting out to the community
and seven days later the whole country was shut
down. We had to rethink things. One of the
things in that refresh that turned out to be like
a blessing from God was adding a DIY option.
When we got shut down, our first big challenges
were, " Hey, we have a central monitoring
station that has to stay open. What do we
need to do to protect and keep our employees
safe and feeling comfortable? What do we need
to do for our clients and leads that come in? "
We scrambled to get that up and running.
Early on, we had a lot of sales and leads from
commercial security. Because buildings were
empty with people working from home, clients
wanted to add cameras, more security and alarm
systems. We saw a big increase in sales. Then
that subsided, and we saw this lull for about
three weeks. Then, unfortunately, we had riots
and things in L.A. with other stuff going on, so
then crime spiked and we had to deal with that.
For three generations, Post
Alarm has kept people safe.
Its team takes pride in a long
tradition of providing uncompromising
service focused on
protecting clients and their
valuables. Management says
Post's family-style commitment
and care is extended to
every customer it serves.
24
Security Sales & Integration NOVEMBER 2021
securitysales.com
COURTESY OF BEN GIBBS PHOTOGRAPHY
http://www.securitysales.com

Security Sales & Integration November 2021

Table of Contents for the Digital Edition of Security Sales & Integration November 2021

Security Sales & Integration November 2021 - Presentation Page
Security Sales & Integration November 2021 - Cover1
Security Sales & Integration November 2021 - Cover2
Security Sales & Integration November 2021 - 1
Security Sales & Integration November 2021 - 2
Security Sales & Integration November 2021 - 3
Security Sales & Integration November 2021 - 4
Security Sales & Integration November 2021 - 5
Security Sales & Integration November 2021 - 6
Security Sales & Integration November 2021 - 7
Security Sales & Integration November 2021 - 8
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Security Sales & Integration November 2021 - Cover3
Security Sales & Integration November 2021 - Cover4
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