Security Sales & Integration November 2021 - 27

treat every client like they're your only client.
We try to project that throughout the company.
It's about making clients feel valued, like we
truly care about them and not just someone
we get money from every month. It's about listening
to them and their concerns. We're not
always perfect, but it's how you handle the mistakes
that really matter. Those mistakes offer us
opportunities to grow.
We also constantly want to show that they
need our services, that those services are a value
to them and encourage their daily use. If we
succeed in that, why would they ever want to
cancel? We try to keep in active communication
with our clients. In our patrol areas, we try
to let them know, " Hey, this is what our officers
are doing, " so they know it's a value. Otherwise,
with budgets tight, they're going to slice things
where they do not see value.
Rob Post: Gina and I see every actual burglary
that comes in. We look at those to see patterns
or how crimes are happening, which helps us
understand what the client might need and
what they care about. We also try to use that to
educate our customers. For example, in recent
years we observed smarter intruders have realized
some alarm companies don't put security
devices on the second floor so they were breaking
in there knowing the alarm wouldn't go off.
Those types of things we teach to our sales reps,
educating them to be experts based on what we
see. Customers appreciate that.
Gina Post: As leaders of the company, we are
all very involved with our customers. We hear
feedback directly from our clients. We give out
our personal information, our cellphone numbers
and such in case have concerns or questions.
We encourage them to reach out to us
personally and we love to hear from them.
Franco: I think that falls in line with being a
family-run business. We don't ever want our
clients to not understand how a system works
or to not have that communication, good or
bad. As a family business, it's just the level of
commitment we have to our clients. SSI
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Security Sales & Integration November 2021

Table of Contents for the Digital Edition of Security Sales & Integration November 2021

Security Sales & Integration November 2021 - Presentation Page
Security Sales & Integration November 2021 - Cover1
Security Sales & Integration November 2021 - Cover2
Security Sales & Integration November 2021 - 1
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Security Sales & Integration November 2021 - Cover3
Security Sales & Integration November 2021 - Cover4
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