Security Sales & Integration November 2021 - 29

Sponsored by
as a strong threat to their business.
As all dealer survey respondents must install
residential security, nearly all (96%) off er
professional monitoring. Th e average ARPU is
$42 per month across all services (Figure 2).
In Parks Associates' consumer research this
year, respondents report paying their monitoring
provider nearly $48 per month, but that
number does include other services like video
monitoring. Th e 96% of dealers that provide
monitoring report diff erent average monthly
fees by services adopted. Predictably, fees increase
with services beyond basic 24/7 monitoring.
Th is reality off ers installing dealers an
opportunity to both shine and increase profi ts.
Monitoring Beyond Perimeter
Figure 3 depicts services beyond standard
monitoring that security dealers report selling
from 2018-2021. Of note are the signifi cant
increases in the number of dealers selling video
verifi cation, aging-in-place and vehicle monitoring.
Th ere are big jumps for video verifi cation
and vehicle monitoring services. Both of
these generate strong revenues to dealers off ering
the services. Th e jump in vehicle monitoring
off erings is the result of Vivint, Ring and
securitysales.com
Alarm.com, among others, all having started
off ering that service. Th eir reasoning, in turn,
is at least in part due to the rapid increase in
car thefts.
Th e increase in video verifi cation is absolutely
a natural follow-up to the increased installation
of cameras with security systems. In
FIGURE 1
70%
60%
50%
40%
30%
20%
10%
0%
For 2021, a year
still in progress,
dealers anticipate
steady or good
results.
Installation Method for Home Security
Systems Acquired Within the Past 12 Months
63%
55%
51%
46%
40%
27%
Self-Installation
Pro Installation
2017
2018
2019
2020
2021
33%
55%
53%
40%
NOVEMBER 2021 Security Sales & Integration 29
% SPECIFYING INSTALLATION
HALFPOINT/STOCK.ADOBE.COM
© 2021 SECURITY SALES & INTEGRATION, PARKS ASSOCIATES
http://www.Alarm.com http://www.securitysales.com

Security Sales & Integration November 2021

Table of Contents for the Digital Edition of Security Sales & Integration November 2021

Security Sales & Integration November 2021 - Presentation Page
Security Sales & Integration November 2021 - Cover1
Security Sales & Integration November 2021 - Cover2
Security Sales & Integration November 2021 - 1
Security Sales & Integration November 2021 - 2
Security Sales & Integration November 2021 - 3
Security Sales & Integration November 2021 - 4
Security Sales & Integration November 2021 - 5
Security Sales & Integration November 2021 - 6
Security Sales & Integration November 2021 - 7
Security Sales & Integration November 2021 - 8
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Security Sales & Integration November 2021 - 10
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Security Sales & Integration November 2021 - 21
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Security Sales & Integration November 2021 - 23
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Security Sales & Integration November 2021 - Cover3
Security Sales & Integration November 2021 - Cover4
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