Security Sales & Integration November 2021 - 30

Original Research
2021 SSI Home
Automation Deep Dive
2Q 2020, Parks Associates' consumer research
shows 38% of security system owner households
owning security video cameras and 31%
having a video doorbell. With security cameras
in about 34% of U.S. broadband households,
these percentages translate to ~10-12 million
households. Thirty percent of security system
intenders also report high interest in video
cameras and video doorbells.
The decline in personal emergency response
FIGURE 2
$100
$90
$80
$70
$60
$50
$40
$30
$20
$10
$0
systems (PERS) has at least three causes. First,
it is now an old-fashioned nomenclature.
Second, many smartphones now offer " alerts
for falling. " Third, PERS is understood to be
a single alarm, typically a panic button worn
as a pendant. Today's aging-in-place offerings
are more robust. They certainly may include
a wearable panic button, but they may also
include cameras, alerts, video, reminders and
more. Moreover, they are evolving rapidly to
Average Monthly Fees for Professional Monitoring Services
2017
2018
2019
2020
2021
Professional
monitoring only
Professional
monitoring with
basic interactive
services
Professional
monitoring with
basic interactive
services & video
storage
Professional
monitoring with
basic interactive
services & video
verification
Professional
Professional
monitoring with
basic interactive
services & smart
home devices
monitoring with basic
interactive services &
smart home devices
& video storage &
video verification
Napco: Pro Resi Solution & App You Can Make Your Own
▶ Faced with
large multinationals
and
Big Tech
companies
Amazon,
Apple, Google and DIYs,
plus financing and labor
challenges, it pays to
work smarter not harder:
Adding more accounts
quickly and making more
RMR from each. With this
in mind, Napco created a
scalable all-inclusive cellular
connected home system
now with all-new, customizable
iSecure app that
simply combines the lowest
acquisition costs and mass
consumer appeal - checking
all the boxes.
Whether an apartment
complex or sprawling single-family
home, award-winning
iSecure cellular security
and connected home systems
offer low equipment
cost and quick professional
installation - from an all-inclusive
cell/IP-based starter
system under $99 net, w/siren
and three pre-enrolled wireless
sensors. ISecure alarm
systems include smartphone
remote service options, i.e.
integrated high-resolution
video and doorbell cameras
with aimable FOV and night
vision.
Because part of what sets
a pro apart from DIY/off-theshelf
product is the ability to
deliver customized solutions
- with iSecure there's a
choice of smart GUI for every
application, from a wireless
keypad, security touchscreen,
or multifunction 7-inch
touchscreen with smart ZW
automation and live-view
video integration. Plus there's
a full line of profitable addons:
plug-in siren with strobe,
wireless CO and smoke
detectors, panics and more.
Also as one would expect,
this professional product
supports 24-hour standby
battery backup, OTA upgradable
software and new dealer
Cloud programming from any
smartphone or tablet.
Appear as big as any
competitor with an app of
your own, with the allnew
dealer-customizable
iSecure app. Elevate your
image and keep top-of-mind
with accounts for greater retention/referrals.
A one-time
free download customizes it
with your logo and about-us
contact info. Easy to use/
present, it provides you and
your customer multitier system
control and notifications
plus integrated high-resolution
video doorbell and
cameras, each including 12
months' storage. - Judy
Jones, Vice President of
Marketing, NAPCO
Security Technologies
30
Security Sales & Integration NOVEMBER 2021
securitysales.com
AVERAGE MONTHLY FEES ($)
© 2021 SECURITY SALES & INTEGRATION, PARKS ASSOCIATES
$31
$33
$38.8
$29.2
$26.6
$37
$39
$44
$36.5
$29.1
$46
$47
$45.1
$41
$37.3
$46
$48
$44.1
$50.4
$43.3
$49
$44.1
$46.9
$50
$55.6
$55
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Security Sales & Integration November 2021

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