Security Sales & Integration November 2021 - 32

Original Research
2021 SSI Home
Automation Deep Dive
become system packages including multiple
helpful tools.
As that continues and increasing numbers of
U.S. consumers age into their late 70s and 80s,
ample opportunity will emerge. These package
offerings, if carefully wrought and reliable, will
merit significant monthly fees from seniors and
their families eager to keep them at home as
long as possible.
Powerful Security Drivers
Outside forces helping dealers achieve good
volume in 2020 and through the first quarter of
this year are strong home sales, particularly the
increased number of second home acquisitions.
Parks Associates' consumer data for 1Q and
2Q show 4%-5% of broadband households
FIGURE 3
80%
70%
60%
50%
40%
30%
20%
10%
Percentage of Dealers Selling Service
2018
71%
56%
52%
42%
39%
37%
21%
8%
Video verification
Home network,
cybersecurity
PERS
Aging-in-place/
independent living
Snap One: Everything to Help You Grow Your Business
▶ As a
manufacturer
and exclusive
source of
A/V, security,
control,
networking and remote management
products, Snap One
brings reliability and efficiency
to professional integrators
worldwide. We make integrators'
lives easier and their
businesses more profitable
by providing a wide range of
high-quality products, easily
accessible through an intuitive
website and backed by
award-winning support.
Snap One has thought of
everything to help make integrators'
days run smoothly,
from business management
tools and integrated solutions
to training opportunities and
post-install support. And
with 30 pro stores across
the United States, Snap One
blends the benefits of eCommerce
with the convenience
of local shopping.
Snap One offers in-house
brands including Control4,
ClareOne, Episode, OvrC,
Araknis, and WattBox, plus a
vast selection of distributed
brands like Marantz, Denon,
Klipsch, Yamaha, Google
Nest and more. Whether we
develop and build it ourselves
or source a respected distributed
brand, integrators can
trust that we have what they
need to get the job done.
With OvrC remote management
as the backbone,
all of our products and
platforms work together
with ease to offer a seamless
experience that helps
integrators save time and
money. Sign up as a Partner
and find out why Snap One is
the " one " partner best suited
to help integrators succeed.
- Clint Choate, Security
Market Director, Snap One
Vehicle alarm
monitoring
56%
59%60%
51%
44%46%
40%
23%
41%
60%
56%
55%
2019
2020
2021
(107-111 million) purchased a home in the
12 months prior to the surveys. Many of those
acquisitions are for moving households; others
are second homes. Those strong home sales, in
turn, were driven by COVID restrictions and
low mortgage interest rates.
On the negative societal column, but good
for a desire for higher security, murder rates
jumped in 2020. While overall crime declined
a bit, vehicle theft surged, according to the
National Insurance Crime Bureau (Figure 4),
increasing 9.2% between 2019 and 2020. In
Parks Associates' 2021 consumer survey, 34%
of broadband households report feeling less security
in their homes than they did five years
ago. Thirty percent of households report that
the general unrest in the nation has increased
32
Security Sales & Integration NOVEMBER 2021
securitysales.com
% OF DEALERS SELLING SERVICE
© 2021 SECURITY SALES & INTEGRATION, PARKS ASSOCIATES
http://www.securitysales.com

Security Sales & Integration November 2021

Table of Contents for the Digital Edition of Security Sales & Integration November 2021

Security Sales & Integration November 2021 - Presentation Page
Security Sales & Integration November 2021 - Cover1
Security Sales & Integration November 2021 - Cover2
Security Sales & Integration November 2021 - 1
Security Sales & Integration November 2021 - 2
Security Sales & Integration November 2021 - 3
Security Sales & Integration November 2021 - 4
Security Sales & Integration November 2021 - 5
Security Sales & Integration November 2021 - 6
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Security Sales & Integration November 2021 - Cover3
Security Sales & Integration November 2021 - Cover4
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