Security Sales & Integration November 2021 - 32

Original Research
2021 SSI Home
Automation Deep Dive
become system packages including multiple
helpful tools.
As that continues and increasing numbers of
U.S. consumers age into their late 70s and 80s,
ample opportunity will emerge. These package
offerings, if carefully wrought and reliable, will
merit significant monthly fees from seniors and
their families eager to keep them at home as
long as possible.
Powerful Security Drivers
Outside forces helping dealers achieve good
volume in 2020 and through the first quarter of
this year are strong home sales, particularly the
increased number of second home acquisitions.
Parks Associates' consumer data for 1Q and
2Q show 4%-5% of broadband households
FIGURE 3
80%
70%
60%
50%
40%
30%
20%
10%
Percentage of Dealers Selling Service
2018
71%
56%
52%
42%
39%
37%
21%
8%
Video verification
Home network,
cybersecurity
PERS
Aging-in-place/
independent living
Snap One: Everything to Help You Grow Your Business
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Snap One has thought of
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Snap One offers in-house
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Klipsch, Yamaha, Google
Nest and more. Whether we
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With OvrC remote management
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- Clint Choate, Security
Market Director, Snap One
Vehicle alarm
monitoring
56%
59%60%
51%
44%46%
40%
23%
41%
60%
56%
55%
2019
2020
2021
(107-111 million) purchased a home in the
12 months prior to the surveys. Many of those
acquisitions are for moving households; others
are second homes. Those strong home sales, in
turn, were driven by COVID restrictions and
low mortgage interest rates.
On the negative societal column, but good
for a desire for higher security, murder rates
jumped in 2020. While overall crime declined
a bit, vehicle theft surged, according to the
National Insurance Crime Bureau (Figure 4),
increasing 9.2% between 2019 and 2020. In
Parks Associates' 2021 consumer survey, 34%
of broadband households report feeling less security
in their homes than they did five years
ago. Thirty percent of households report that
the general unrest in the nation has increased
32
Security Sales & Integration NOVEMBER 2021
securitysales.com
% OF DEALERS SELLING SERVICE
© 2021 SECURITY SALES & INTEGRATION, PARKS ASSOCIATES
http://www.securitysales.com
Security Sales & Integration November 2021

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