Security Sales & Integration November 2021 - 36

Original Research
2021 SSI Home
Automation Deep Dive
The difficulty of finding trained, or even
untrained but trainable employees, is the third
highest-ranked inhibitor by dealers. Dealers
join a chorus of companies across industries
with open positions and inadequate hiring
options.
COVID-19's Continuing Effects
The current year shows a dramatic difference
compared to 2020 in dealers' responses about
the effect of COVID-19 on security system
FIGURE 5
The threat from
DIY security
systems and some
single devices like
cameras and video
doorbells is real.
unit sales and smart home device sales (Figure
7). The continued, albeit lessening, hesitancy to
have installers in the home remains. However,
most dealers have learned how to assuage concerns
by careful masking and distance.
In 2020, there was a low percentage of increased
unit sales due to COVID-19 (Figure
8). In 2021, the percentage citing unit sale increases
due to the pandemic increased to 33%.
Declines in unit sales attributed to COVID
went from 60% in 2020 to 46% in 2021.
Most Powerful Consumer Drivers for Security Systems
(According to installing security dealers)
Customer desire for home
automation/smart home products
Increasing rates of crime
Households moving into new builds
Households moving from one
home to another existing
The sense of recovery from
the worst of COVID-19
The purchasing of
additional/second homes
More MDU renters and
owners opting for unit security
6%
4%
3%
20%
7%
11%
34%
32%
27%
27%
MOST POWERFUL
CONSUMER DRIVER
CONSUMER DRIVERS
19%
40%
48%
74%
2GIG: Helping Customers Save on Utility Bills With Home Automation
▶ Because
people are
spending
more time
at home it is
no surprise
many are seeing increases in
their utility bills. There are several
suggestions dealers can
provide customers for ways to
help them reduce these costs
while also adding security
and lifestyle conveniences by
installing various smart home
automation solutions.
One proven product for climate
control is a smart thermostat,
which is the second-most
added home automation
product. You will want to
recommend a highly reliable, affordable
and smart thermostat
that offers the latest features
and technologies. For example,
the 2GIG Smart Z-Wave Plus
Thermostat enables homeowners
to better manage and
lower heating and cooling costs
anytime, anywhere.
The ability to control home
lighting is another cost-saving
opportunity. Some newer
home security panels integrate
lighting control allowing
them to be managed whether
the homeowner is at work,
on vacation, or just in the
next room. Advanced lighting
control in security panels can
be personalized so consumers
can set a lighting schedule
to suit their needs. And with
the holidays approaching, security
is enhanced with panels
that use an app to ensure
lights are on or connected
to a smart doorbell to track
home package deliveries.
In addition, water leaks
can cause serious and costly
damage inside a home. There
are security systems designed
to be the center of a smart
home that feature an integrated
water leak detector.
These systems provide timely
notification that water is
leaking before it gets to the
point of damage. Homeowners
receive notification from
the security panel and/or
their smartphone as soon as
pooled water is present. This
prevents expensive repairs
and can help lower a water
bill from an undetected leak.
A security system at the
heart of home automation
supplies more than convenience
and security. These
systems let you offer controls
and monitoring capabilities
that deliver real cost-saving
benefits to your customer.
- Susan Lin, Sr. Security
Product Manager, 2GIG
36
Security Sales & Integration NOVEMBER 2021
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Security Sales & Integration November 2021

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