Security Sales & Integration November 2021 - 38

Original Research
2021 SSI Home
Automation Deep Dive
FIGURE 6
Inhibitors to Security System Sales (According to installing dealers)
DIY security systems competition to
installed pro-monitored systems
Disruption of the supply chain
Inability to hire necessary employees
Constrained consumer spending
No good training for new employees
Consumers hesitant to
have technicians in homes
Unfair competitors
Available fi nancing
3%
14%
5%
4%
1%
7%
12%
11%
INHIBITORS TO
SECURITY SALES
22%
44%
18%
35%
7%
18%
MOST POWERFUL
INHIBITORS
39%
51%
FIGURE 7
FIGURE 8
Extent COVID-19 Has Increased
Dealers' Smart Home Device Sales?
2021 Survey
Methodology
▶ Security Sales &
Integration and Parks
Associates have teamed
on this residential market
survey for eight years.
▶ This year's online survey
was fi elded to SSI's dealer
audience from Aug. 16 to
Sept. 13, 2021.
▶ As an incentive to
complete the survey,
qualifying respondents
(residential U.S. installing
security dealers) were
off ered a $25 gift card and
chance to win $500.
▶ In all, 268 dealers
participated, the highest
volume the study has
achieved to date.
70%
60%
50%
40%
30%
20%
10%
0%
2020
No
Yes
2021
I don't know/We don't
sell smart home devices
Looking Forward to 2022
Dealers' unit sales for 2021 are lower than
2020. At this time, a strong majority of dealers
expect a status quo (that is sales within 10% of
2020) for next year.
Th e threat from DIY security systems and
some single devices like cameras and video
doorbells is real. Th ey also present continuing
and increasing opportunity for enterprising
dealers willing to take on the task of integration
across devices and security systems.
Th at technical skill merits strong fees and
will earn loyal customers if service is timely
and reliable.
38
Security Sales & Integration NOVEMBER 2021
More headway will occur for aging-in-place
services. COVID-19 has and will be a lasting
inhibitor to assisted-living facilities. Seniors
want to stay at home as long as possible. Technology
that is well thought out can help that
strong desire.
At the end of the day, installing security
dealers are faced with ample residential and
home automation opportunities. Th ose opportunities
bring their own challenges along
with rewards. SSI
TRICIA PARKS is Owner and CEO of
Dallas-based Parks Associates.
securitysales.com
Extent COVID-19 Has Impacted
Dealers' Unit Sales of Security
Systems
40%
20%
0%
2020
-20%
-40%
-60%
-80%
Decline
No change
Increased
2021
© 2021 SECURITY SALES & INTEGRATION, PARKS ASSOCIATES
http://www.securitysales.com

Security Sales & Integration November 2021

Table of Contents for the Digital Edition of Security Sales & Integration November 2021

Security Sales & Integration November 2021 - Presentation Page
Security Sales & Integration November 2021 - Cover1
Security Sales & Integration November 2021 - Cover2
Security Sales & Integration November 2021 - 1
Security Sales & Integration November 2021 - 2
Security Sales & Integration November 2021 - 3
Security Sales & Integration November 2021 - 4
Security Sales & Integration November 2021 - 5
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Security Sales & Integration November 2021 - Cover3
Security Sales & Integration November 2021 - Cover4
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