Security Sales & Integration November 2021 - 46

Home Automation
Wellness Rising
Likewise, CE pros believe nearly half of their
left-leaning customers (49%) are good candidates
for wellness. Also, exactly half (50%) of integrators
believe their projects that either have an
interior designer as a partner or are design-driven
in general have strong potential for wellness.
On the flipside, dealers don't think wellness is
even a good idea to bring up with conservative
customers. Just 12% of dealers think right-leaning
clients would be open to wellness solutions.
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46
Security Sales & Integration NOVEMBER 2021
securitysales.com
Strongest Categories, Room Locations
Even though wellness adoption is slow, integrators
are not sitting around twiddling their
thumbs. According to the study, 55% of residential
dealers have seen an increase in the
amount of indoor air quality systems
they have sold as a direct result of the
pandemic. Likewise, installations of
motorized shades tied to an astronomic
clock to maximize natural light control
have also picked up, with 45% of integrators
reporting increased sales due to
COVID-19.
Other wellness-oriented equipment
categories spurred by the coronavirus include
HCL (44% of dealers reporting an
uptick), immersive home fitness (33%)
and central vacuum/IAQ systems (35%).
Outdoor entertainment, water quality
monitoring and sleep-related tech were
also elevated during the 15 months of
lockdowns preceding the study.
While the overall increase in wellness-centered
tech installations was just
8%, some integrators reported tremendous
jumps during the past year. Nearly
23% of dealers had a spike of more than
50% in their wellness projects, with 5%
even seeing a nearly doubling of their
wellness business. For the second half of
2021 and into next year, nearly one in
three respondents expected a 50% rise
in the number of wellness projects, with
10% anticipating to as much as double
their wellness revenues.
One surprising piece of data from the
research was the shift in room locations
for wellness technology. In the prior
2020 survey, integrators by far cited the
kitchen as the key room of the home
where they expected to deploy wellness
solutions. This year, the home office
leaped to the top of the list, surpassing
not only the kitchen, but also the great
room and master suite as the most-likely
area for wellness.
However, there is a bit of a dullness to
that shine. In the 2020 survey, kitchens,
great rooms and master suites were all
ranked as having between " good potential "
and " high potential " for wellness.
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Security Sales & Integration November 2021

Table of Contents for the Digital Edition of Security Sales & Integration November 2021

Security Sales & Integration November 2021 - Presentation Page
Security Sales & Integration November 2021 - Cover1
Security Sales & Integration November 2021 - Cover2
Security Sales & Integration November 2021 - 1
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Security Sales & Integration November 2021 - Cover3
Security Sales & Integration November 2021 - Cover4
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