Security Sales & Integration September 2021 - 46

EXCLUSIVE!
Executive Interview
Motorola Tunes
Into Security
and they've got this great open platform with
the Avigilon product. At the same time with
Openpath, we have an opportunity for those
customers who are looking for a Cloud-native
product, who are ready for that mobile experience,
to jump onboard.
Those two brands are successful and well regarded
in their respective swim lanes. So let's
continue with those and see what we do in the
future as customer needs change, and therefore
perhaps our branding needs change.
There's a lot of
video that's
recorded that's
never watched. A
lot of a humans
sitting in chairs
watching screens
is an incredibly
inefficient way to
digest the firehose
of information
that a video
security system
generates.
- Hamish Dobson
Dobson: As we've been rolling through acquisitions
on top of our organic growth, we've
learned a lot. One of those things is to make
sure you're respecting the organizations you're
bringing in and to undertake the time to understand
how they achieve the success they have.
How do they acquire their customers, what do
their customers think of them, where are they
going in the market and what does the brand
need to continue its success? We don't walk in
with a predetermined prescription. We're nimble.
We learn. We do our best to listen to new
employees, to our customers and make sure
we're doing things to help the entire business.
To what extent do you anticipate
Motorola Solutions building out this
business with further acquisitions?
Kedzierski: We really like the physical security
market, video security, access control. We're
very clear on our vision in terms of using AI to
drive insights out of these systems, making video
obsolete, making these systems easy to use,
using the Cloud, and finally, embracing mobile
first. Where we can find acquisitions that could
help us achieve that business vision and bring
solutions to our customers fastest, we will do so.
Dobson: To be clear, we believe physical security
systems in many ways are not achieving their
full potential. There's a lot of video that's recorded
that's never watched. A lot of a humans sitting
in chairs watching screens is an incredibly
inefficient way to digest the firehose of information
that a video security system generates.
When John says, " Making watching video
obsolete, " we want to use AI to extract the relevance
and the insight. We want to communicate
to operators, " Look, these are the things
you should be focusing your attention on, "
because humans are better at making complex
decisions amid ambiguous sets of data than
46
Security Sales & Integration SEPTEMBER 2021
computers. They're not very good with attention
span and being able to extract relevance
out of large amounts of data.
The second piece of that vision is your video
should be as searchable as the Internet. You
should be able to query your video system and
find what you need instantly. You should be
able to automate those searches in the form of
insights and generate dashboards that tell you,
" How is your security posture? Where are your
risks? What is your operational characteristics
today versus the same time the previous week
or the previous month? " That's our vision of
how AI layers over video and the same is true
with access control. When combined with video,
access control enriches your data set. It all
ties together under an AI-led product strategy.
What other technologies do you have
your eye on or see as disruptive?
Kedzierski: We're trying to lead in terms of the
adoption of AI into systems, not only for computer
vision but also voice command, speech-totext,
in terms of how you interact with a physical
security system. We have been leading in terms
of integrating body-worn and mobile video into
traditional fixed video systems. We offer that to
our Avigilon partners to be able to have a bodyworn
camera that you can watch inside your
VMS, just like you do a fixed camera.
Across the portfolio, we're looking at adding
in different sensors from an IoT standpoint,
both in the access control as well as video security
context, to be able to detect different things
inside of the facility. We have a drone solution
in our portfolio to help first responders. Consider
a scenario where when you call 911 the
first thing that gets to your home is a drone
with a video camera providing real-time eyes.
We are always looking at how we can innovate,
where it creates value for our customers and
makes sense for our business. We accelerate and
push those things into the market.
Dobson: Another exciting thing is our roll out
of a community for end users under the Avigilon
portfolio. Eventually, that will migrate
and we will have communities under all of the
big brands. The idea is to make it easier for our
customers to access information on users of
our products quickly with a searchable knowledge-centered
support infrastructure.
We want to deliver forums where users can
share information and ask questions about
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Security Sales & Integration September 2021

Table of Contents for the Digital Edition of Security Sales & Integration September 2021

Security Sales & Integration September 2021 - Bellyband Front
Security Sales & Integration September 2021 - Bellyband Back
Security Sales & Integration September 2021 - Cover Tip Front
Security Sales & Integration September 2021 - Cover Tip Back
Security Sales & Integration September 2021 - Cover 1
Security Sales & Integration September 2021 - Cover 2
Security Sales & Integration September 2021 - 1
Security Sales & Integration September 2021 - 2
Security Sales & Integration September 2021 - 3
Security Sales & Integration September 2021 - 4
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Security Sales & Integration September 2021 - Cover 3
Security Sales & Integration September 2021 - Cover 4
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