Land the job you really want There are lots of vacancies but also plenty of people chasing them. Outshine the competition with our special guide The search is on R ecruitment is on the up but the jobs market can still be tough when you're looking for a new role. Demand for staff has improved to the greatest extent for 23 years, according to recent research, but while vacancies are rising, so is the number of candidates applying for them. With a bit of preparation, though, you can get ahead of job-seeking rivals. Research before you apply Don't expect employers to come to you. Take the initiative by actively searching for companies you'd be happy to work for. Once you've identifi ed businesses you think would be a good fi t, send them your CV with a covering letter explaining why you're the best person to fi ll their vacancy. Link up with colleagues LinkedIn is used by more than 760 million people so if you haven't already signed up, make sure you do. If you're already on there, update your profi le and connect with as many like-minded professionals as possible, and request endorsements from people you've worked with to create a fuller profi le and give prospective employers a good idea of your skills and credibility. Be a follower LinkedIn isn't the only social media tool for job hunters. Twitter can be invaluable too. Start by building a bio that sums you up and specifi es what you're