Balance June 2019 - 46
I T ' S W H AT ' S
I N S I D E T H AT
COUNTS
Healthy food isn't just for humans, as thousands of
pet owners choose to feed their dog the natural way
T
hese days, it's not just us humans who need to lead a healthier
lifestyle: the same goes for our furry, four-legged friends. It's the
reason Veterinary Surgeon John Burns has been campaigning
for positive change in the pet food industry for more than 25
years. And why, in 1993, he launched Burns Pet Nutrition,
which offers dogs, cats and rabbits a natural healthy diet. What's more, 25 per
cent of the annual profits are donated to charity.
Itchy skin, moulting and digestive problems are all common complaints
in dogs, and John believes that these issues can be avoided simply by feeding
your faithful companion a healthy diet. The recipes focus on a handful of
simple, wholesome ingredients such as wholegrains, protein and vegetables
so that dogs can thrive. And as John says: "It's my dream that one day, every
pet will consume a natural diet based on home-cooked food, that allows the
body to get on with what it does best. That is what I set out to do back in 1993
and will campaign for long into the future."
Small wonder that Burns Pet Nutrition has become the brand of choice for
thousands of happy and healthy dogs (aided by their owners, granted) across
the world. It's also time to applaud John Burns' animal instincts, starting with
his list of what pet food should (and shouldn't) contain...
BALANCE
PROMOTION
1. A handful of simple
ingredients
If the ingredients list rivals
the collected works of
Shakespeare, think twice.
You should be able to count
the number of ingredients
on both hands
2. No allergens
Beef, dairy, wheat and
soya can promote common
allergens in pets. It's best
to avoid these ingredients
3. No nasties
Cheap fillers and mystery
meats are the villains of pet
food. Be wary of cereals,
animal derivatives and
chemical preservatives
4. Value for money
If a brand is using highquality ingredients, feeding
amounts will be lower and,
in turn, feeding costs will be
comparatively cheaper
5. Superhero advice
A reputable pet food brand
should have a dedicated
in-house nutrition team
committed to giving
customers free advice
Burns
is offering
Balance readers
25% off their first order.
Visit burnspet.co.uk and
enter BALANCE25 at
the checkout
T&Cs: Valid for one month
from publication,
one order per
customer
http://burnspet.co.uk
Balance June 2019
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