NEW YEAR, NEW JOB 5 WAYS TO DEFINE YOUR PERSONAL BRAND 1. IDENTIFY YOUR KEY STRENGTHS Capture two or three key skills, areas of expertise, and/or work style that differentiate you from others. Being specific about what you can offer helps employers to quickly understand the exact value you can add. 2. INCREASE YOUR VISIBILITY Being more visible in relevant professional circles can help others discover you. If you like writing, platforms such as LinkedIn Publishing can be helpful. If you like public speaking, volunteer at a conference. 3. BUILD A CONSISTENT IMAGE Ensure you communicate who you are consistently across your job search materials and social media profiles. Start with your cover letter, CV and LinkedIn profile. 4. REINFORCE YOUR REPUTATION Get involved with people and causes that align with the reputation you want to build for yourself, and engage with opportunities that reinforce who you want to be. 5. LIVE BY YOUR VALUES Figuring out what truly matters to you can serve as a powerful compass for your career. Be around people you respect, do more work you find meaningful and invest your energies in organisations you respect. 25