Balance January 2020 - 35

BODY & SOUL
AUGURING
WELL

A

ccording to the Global Wellness Institute, the wellness economy was worth an
estimated $4.5 trillion (£3.4tn) in 2018, representing 5.3 per cent of global economic
output. From 2015-2017 the wellness market increased from $3.7 trillion (£2.8tn)
to $4.2 trillion (£3.2tn). The size of this industry is expected to grow in the future,
with some aspects taking on a whole new form. From doctors on demand, bioavailability and
inclusive fitness, we explore what the future of this sector might hold over the coming years.

WORKING
THINGS OUT
Thanks to the introduction of
regular exercise into our lifestyles
in the 1970s, workout culture has
never been more prevalent. With
new routines, classes and studios
available around the world, the
exercise landscape is sure to hold
some new and bold launches.
All together now It's clear to us all at BALANCE that healthy living
has become an increasingly important part of our modern lifestyles
and routines. Leading the way is a raft of fitness influencers and gurus
such as Jessamyn Stanley and Lauren Ash, who use social media to
encourage this industry to become more inclusive and diverse. As a
result of this, physical workout spaces are now following suit. Places
such as the Everybody gym in Los Angeles actively welcome "all
bodies, genders, races, nationalities, faiths, classes, sexualities, sizes,
ages and abilities". BALANCE hopes that it won't be long before this
attitude comes to the shores of the UK.
Let's get medical BALANCE has seen time and again how exercise
can have a positive impact on both mental and physical health, and
it is no surprise that gyms are now doubling up as medical centres.
There are now a number of fitness locations that provide additional
preventative treatments for those with injuries and illnesses. For
example, London Pilates studio, Ten, specialises in personal training
and physiotherapy. It has also teamed up with Dr Nicholas Panay, a
renowned UK endocrinologist, to launch a bespoke service in which
exercise and physiotherapy programmes are individually tailored
to the needs of women going through menopause. Already making
waves in the industry, we predict that this won't just be a trend, but
the future of health and fitness.

FOOD FOR THOUGHT
The estimated value of the healthy
eating, nutrition and weightloss field
is currently $702 billion (£536bn).
As one of the largest sectors in the
wellness market we can expect to see
significant innovation in this area, as
well as several rising trends.
The only way is up We will start to see
how vertical farming will breakthrough
from its experimental phase and into
the mainstream. This will provide cities that lack access to reliable, local
food sources with a sustainable and space-saving alternative. AeroFarms
is a case in point - based in the US state of New Jersey, it is the world's
largest indoor vertical farm, and can produce 130 times as much food as a
traditional example per acre, and sells its produce at local grocery stores.
Comfort food Recent research into the effects of food properties suggests
we will soon be using it to enhance our moods. As BALANCE's food
content can attest, we are now more aware as a society of the link between
a good diet and improved mental health. For example, ingredients such
as tuna, salmon, citrus fruits and bananas are packed with serotonin and
may help to calm nerves in stressful situations. That's not forgetting how
CBD-infused teas, chocolates and gummies may also relieve anxiety, so we
could even see food being prescribed as a medicine in the future.
The big freeze The growing awareness surrounding gut health and the
digestive system will prompt a boom in the freeze-dried food industry.
The days of accepting artificial ingredients as a part of our daily diet
are long gone. Brands are now looking to freeze-dry food to maintain
the nutritional value and flavour of the natural ingredients, while
keeping food convenient without the use of chemicals and flavourings.
This technique also decreases the volume and weight of product, allowing
for cheaper packaging, storage and transportation of goods.

35



Balance January 2020

Table of Contents for the Digital Edition of Balance January 2020

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