YOUR BUSINESS SUMMER 2018 - 261

Corporate days out

"Corporate
hospitality
may just put
your company
on the map"

Then Everyman Racing, a company
that arranges driving experiences
at racing tracks such as Brands
Hatch, Goodwood and Elvington,
could be the people to call. Or if you
know they particularly enjoy lavish
hospitality in impressive locations,
you could try corporate entertainment
at Wembley Stadium. From cricket
matches to crazy golf, from fine
dining to horse racing, from Go Ape
to music festivals - there will be a
way you can get in their good books.
Corporate hospitality is an
increasingly vital part of companies'
marketing strategy, making the
industry worth more than £1bn a
year in the UK. But the big question
on employers' lips is how much is
acceptable? You're always aiming for a
return from your hospitality, and Mark
Roy, chairman of data communications
company REaD Group, says the golden
rule is a ratio of 5:1. This means if you
spend £1,000 on a corporate event,
you ideally want to see £5,000 back
in return. "Sometimes the principle of
corporate hospitality - making money
- gets lost. And before you know it
you've whittled away your profits."

Show your worth

Experts believe that corporate
hospitality may be just what you need
to put your company on the map.
Networking and building relationships
could make or break opportunities
for growth, loyalty and profitability,
so get your SME out there. Shared
facilities are good for that. You can rub
shoulders with like-minded companies
that are there for the same purpose.
Another tip is making your event
stand out from the crowd. It's a
chance to showcase your business
and yourself if you choose a high
calibre of hospitality. And don't forget,
it's not just about attracting new
clients - you've got to make sure you
keep existing relationships. Take the
opportunity to discuss your plans in a
relaxed setting. If you're plying your
client with fancy food and drink and
then offering them a ride around a
famous race track in a supercar, they
may find it very difficult to say no...

Keep
it legal
While the benefits
are huge, beware of
the legal dangers of
corporate hospitality
Transparency and approval
Keep a record ensuring all
hospitality is accounted
for and approved within
corporate policy.
Common sense
Find the right balance
between what is
sensible and fun.
Code of appliance
Put in place appropriate
financial controls relating
to hospitality.
The litmus test
You must be able to justify
your actions if asked by
your boss after an event.
Compliance
Nominate one person to be
responsible for overseeing
all compliance matters.

261



YOUR BUSINESS SUMMER 2018

Table of Contents for the Digital Edition of YOUR BUSINESS SUMMER 2018

YOUR BUSINESS SUMMER 2018 - 1
YOUR BUSINESS SUMMER 2018 - 2
YOUR BUSINESS SUMMER 2018 - 3
YOUR BUSINESS SUMMER 2018 - 4
YOUR BUSINESS SUMMER 2018 - 5
YOUR BUSINESS SUMMER 2018 - 6
YOUR BUSINESS SUMMER 2018 - 7
YOUR BUSINESS SUMMER 2018 - 8
YOUR BUSINESS SUMMER 2018 - 9
YOUR BUSINESS SUMMER 2018 - 10
YOUR BUSINESS SUMMER 2018 - 11
YOUR BUSINESS SUMMER 2018 - 12
YOUR BUSINESS SUMMER 2018 - 13
YOUR BUSINESS SUMMER 2018 - 14
YOUR BUSINESS SUMMER 2018 - 15
YOUR BUSINESS SUMMER 2018 - 16
YOUR BUSINESS SUMMER 2018 - 17
YOUR BUSINESS SUMMER 2018 - 18
YOUR BUSINESS SUMMER 2018 - 19
YOUR BUSINESS SUMMER 2018 - 20
YOUR BUSINESS SUMMER 2018 - 21
YOUR BUSINESS SUMMER 2018 - 22
YOUR BUSINESS SUMMER 2018 - 23
YOUR BUSINESS SUMMER 2018 - 24
YOUR BUSINESS SUMMER 2018 - 25
YOUR BUSINESS SUMMER 2018 - 26
YOUR BUSINESS SUMMER 2018 - 27
YOUR BUSINESS SUMMER 2018 - 28
YOUR BUSINESS SUMMER 2018 - 29
YOUR BUSINESS SUMMER 2018 - 30
YOUR BUSINESS SUMMER 2018 - 31
YOUR BUSINESS SUMMER 2018 - 32
YOUR BUSINESS SUMMER 2018 - 33
YOUR BUSINESS SUMMER 2018 - 34
YOUR BUSINESS SUMMER 2018 - 35
YOUR BUSINESS SUMMER 2018 - 36
YOUR BUSINESS SUMMER 2018 - 37
YOUR BUSINESS SUMMER 2018 - 38
YOUR BUSINESS SUMMER 2018 - 39
YOUR BUSINESS SUMMER 2018 - 40
YOUR BUSINESS SUMMER 2018 - 41
YOUR BUSINESS SUMMER 2018 - 42
YOUR BUSINESS SUMMER 2018 - 43
YOUR BUSINESS SUMMER 2018 - 44
YOUR BUSINESS SUMMER 2018 - 45
YOUR BUSINESS SUMMER 2018 - 46
YOUR BUSINESS SUMMER 2018 - 47
YOUR BUSINESS SUMMER 2018 - 48
YOUR BUSINESS SUMMER 2018 - 49
YOUR BUSINESS SUMMER 2018 - 50
YOUR BUSINESS SUMMER 2018 - 51
YOUR BUSINESS SUMMER 2018 - 52
YOUR BUSINESS SUMMER 2018 - 53
YOUR BUSINESS SUMMER 2018 - 54
YOUR BUSINESS SUMMER 2018 - 55
YOUR BUSINESS SUMMER 2018 - 56
YOUR BUSINESS SUMMER 2018 - 57
YOUR BUSINESS SUMMER 2018 - 58
YOUR BUSINESS SUMMER 2018 - 59
YOUR BUSINESS SUMMER 2018 - 60
YOUR BUSINESS SUMMER 2018 - 61
YOUR BUSINESS SUMMER 2018 - 62
YOUR BUSINESS SUMMER 2018 - 63
YOUR BUSINESS SUMMER 2018 - 64
YOUR BUSINESS SUMMER 2018 - 65
YOUR BUSINESS SUMMER 2018 - 66
YOUR BUSINESS SUMMER 2018 - 67
YOUR BUSINESS SUMMER 2018 - 68
YOUR BUSINESS SUMMER 2018 - 69
YOUR BUSINESS SUMMER 2018 - 70
YOUR BUSINESS SUMMER 2018 - 71
YOUR BUSINESS SUMMER 2018 - 72
YOUR BUSINESS SUMMER 2018 - 73
YOUR BUSINESS SUMMER 2018 - 74
YOUR BUSINESS SUMMER 2018 - 75
YOUR BUSINESS SUMMER 2018 - 76
YOUR BUSINESS SUMMER 2018 - 77
YOUR BUSINESS SUMMER 2018 - 78
YOUR BUSINESS SUMMER 2018 - 79
YOUR BUSINESS SUMMER 2018 - 80
YOUR BUSINESS SUMMER 2018 - 81
YOUR BUSINESS SUMMER 2018 - 82
YOUR BUSINESS SUMMER 2018 - 83
YOUR BUSINESS SUMMER 2018 - 84
YOUR BUSINESS SUMMER 2018 - 85
YOUR BUSINESS SUMMER 2018 - 86
YOUR BUSINESS SUMMER 2018 - 87
YOUR BUSINESS SUMMER 2018 - 88
YOUR BUSINESS SUMMER 2018 - 89
YOUR BUSINESS SUMMER 2018 - 90
YOUR BUSINESS SUMMER 2018 - 91
YOUR BUSINESS SUMMER 2018 - 92
YOUR BUSINESS SUMMER 2018 - 93
YOUR BUSINESS SUMMER 2018 - 94
YOUR BUSINESS SUMMER 2018 - 95
YOUR BUSINESS SUMMER 2018 - 96
YOUR BUSINESS SUMMER 2018 - 97
YOUR BUSINESS SUMMER 2018 - 98
YOUR BUSINESS SUMMER 2018 - 99
YOUR BUSINESS SUMMER 2018 - 100
YOUR BUSINESS SUMMER 2018 - 101
YOUR BUSINESS SUMMER 2018 - 102
YOUR BUSINESS SUMMER 2018 - 103
YOUR BUSINESS SUMMER 2018 - 104
YOUR BUSINESS SUMMER 2018 - 105
YOUR BUSINESS SUMMER 2018 - 106
YOUR BUSINESS SUMMER 2018 - 107
YOUR BUSINESS SUMMER 2018 - 108
YOUR BUSINESS SUMMER 2018 - 109
YOUR BUSINESS SUMMER 2018 - 110
YOUR BUSINESS SUMMER 2018 - 111
YOUR BUSINESS SUMMER 2018 - 112
YOUR BUSINESS SUMMER 2018 - 113
YOUR BUSINESS SUMMER 2018 - 114
YOUR BUSINESS SUMMER 2018 - 115
YOUR BUSINESS SUMMER 2018 - 116
YOUR BUSINESS SUMMER 2018 - 117
YOUR BUSINESS SUMMER 2018 - 118
YOUR BUSINESS SUMMER 2018 - 119
YOUR BUSINESS SUMMER 2018 - 120
YOUR BUSINESS SUMMER 2018 - 121
YOUR BUSINESS SUMMER 2018 - 122
YOUR BUSINESS SUMMER 2018 - 123
YOUR BUSINESS SUMMER 2018 - 124
YOUR BUSINESS SUMMER 2018 - 125
YOUR BUSINESS SUMMER 2018 - 126
YOUR BUSINESS SUMMER 2018 - 127
YOUR BUSINESS SUMMER 2018 - 128
YOUR BUSINESS SUMMER 2018 - 129
YOUR BUSINESS SUMMER 2018 - 130
YOUR BUSINESS SUMMER 2018 - 131
YOUR BUSINESS SUMMER 2018 - 132
YOUR BUSINESS SUMMER 2018 - 133
YOUR BUSINESS SUMMER 2018 - 134
YOUR BUSINESS SUMMER 2018 - 135
YOUR BUSINESS SUMMER 2018 - 136
YOUR BUSINESS SUMMER 2018 - 137
YOUR BUSINESS SUMMER 2018 - 138
YOUR BUSINESS SUMMER 2018 - 139
YOUR BUSINESS SUMMER 2018 - 140
YOUR BUSINESS SUMMER 2018 - 141
YOUR BUSINESS SUMMER 2018 - 142
YOUR BUSINESS SUMMER 2018 - 143
YOUR BUSINESS SUMMER 2018 - 144
YOUR BUSINESS SUMMER 2018 - 145
YOUR BUSINESS SUMMER 2018 - 146
YOUR BUSINESS SUMMER 2018 - 147
YOUR BUSINESS SUMMER 2018 - 148
YOUR BUSINESS SUMMER 2018 - 149
YOUR BUSINESS SUMMER 2018 - 150
YOUR BUSINESS SUMMER 2018 - 151
YOUR BUSINESS SUMMER 2018 - 152
YOUR BUSINESS SUMMER 2018 - 153
YOUR BUSINESS SUMMER 2018 - 154
YOUR BUSINESS SUMMER 2018 - 155
YOUR BUSINESS SUMMER 2018 - 156
YOUR BUSINESS SUMMER 2018 - 157
YOUR BUSINESS SUMMER 2018 - 158
YOUR BUSINESS SUMMER 2018 - 159
YOUR BUSINESS SUMMER 2018 - 160
YOUR BUSINESS SUMMER 2018 - 161
YOUR BUSINESS SUMMER 2018 - 162
YOUR BUSINESS SUMMER 2018 - 163
YOUR BUSINESS SUMMER 2018 - 164
YOUR BUSINESS SUMMER 2018 - 165
YOUR BUSINESS SUMMER 2018 - 166
YOUR BUSINESS SUMMER 2018 - 167
YOUR BUSINESS SUMMER 2018 - 168
YOUR BUSINESS SUMMER 2018 - 169
YOUR BUSINESS SUMMER 2018 - 170
YOUR BUSINESS SUMMER 2018 - 171
YOUR BUSINESS SUMMER 2018 - 172
YOUR BUSINESS SUMMER 2018 - 173
YOUR BUSINESS SUMMER 2018 - 174
YOUR BUSINESS SUMMER 2018 - 175
YOUR BUSINESS SUMMER 2018 - 176
YOUR BUSINESS SUMMER 2018 - 177
YOUR BUSINESS SUMMER 2018 - 178
YOUR BUSINESS SUMMER 2018 - 179
YOUR BUSINESS SUMMER 2018 - 180
YOUR BUSINESS SUMMER 2018 - 181
YOUR BUSINESS SUMMER 2018 - 182
YOUR BUSINESS SUMMER 2018 - 183
YOUR BUSINESS SUMMER 2018 - 184
YOUR BUSINESS SUMMER 2018 - 185
YOUR BUSINESS SUMMER 2018 - 186
YOUR BUSINESS SUMMER 2018 - 187
YOUR BUSINESS SUMMER 2018 - 188
YOUR BUSINESS SUMMER 2018 - 189
YOUR BUSINESS SUMMER 2018 - 190
YOUR BUSINESS SUMMER 2018 - 191
YOUR BUSINESS SUMMER 2018 - 192
YOUR BUSINESS SUMMER 2018 - 193
YOUR BUSINESS SUMMER 2018 - 194
YOUR BUSINESS SUMMER 2018 - 195
YOUR BUSINESS SUMMER 2018 - 196
YOUR BUSINESS SUMMER 2018 - 197
YOUR BUSINESS SUMMER 2018 - 198
YOUR BUSINESS SUMMER 2018 - 199
YOUR BUSINESS SUMMER 2018 - 200
YOUR BUSINESS SUMMER 2018 - 201
YOUR BUSINESS SUMMER 2018 - 202
YOUR BUSINESS SUMMER 2018 - 203
YOUR BUSINESS SUMMER 2018 - 204
YOUR BUSINESS SUMMER 2018 - 205
YOUR BUSINESS SUMMER 2018 - 206
YOUR BUSINESS SUMMER 2018 - 207
YOUR BUSINESS SUMMER 2018 - 208
YOUR BUSINESS SUMMER 2018 - 209
YOUR BUSINESS SUMMER 2018 - 210
YOUR BUSINESS SUMMER 2018 - 211
YOUR BUSINESS SUMMER 2018 - 212
YOUR BUSINESS SUMMER 2018 - 213
YOUR BUSINESS SUMMER 2018 - 214
YOUR BUSINESS SUMMER 2018 - 215
YOUR BUSINESS SUMMER 2018 - 216
YOUR BUSINESS SUMMER 2018 - 217
YOUR BUSINESS SUMMER 2018 - 218
YOUR BUSINESS SUMMER 2018 - 219
YOUR BUSINESS SUMMER 2018 - 220
YOUR BUSINESS SUMMER 2018 - 221
YOUR BUSINESS SUMMER 2018 - 222
YOUR BUSINESS SUMMER 2018 - 223
YOUR BUSINESS SUMMER 2018 - 224
YOUR BUSINESS SUMMER 2018 - 225
YOUR BUSINESS SUMMER 2018 - 226
YOUR BUSINESS SUMMER 2018 - 227
YOUR BUSINESS SUMMER 2018 - 228
YOUR BUSINESS SUMMER 2018 - 229
YOUR BUSINESS SUMMER 2018 - 230
YOUR BUSINESS SUMMER 2018 - 231
YOUR BUSINESS SUMMER 2018 - 232
YOUR BUSINESS SUMMER 2018 - 233
YOUR BUSINESS SUMMER 2018 - 234
YOUR BUSINESS SUMMER 2018 - 235
YOUR BUSINESS SUMMER 2018 - 236
YOUR BUSINESS SUMMER 2018 - 237
YOUR BUSINESS SUMMER 2018 - 238
YOUR BUSINESS SUMMER 2018 - 239
YOUR BUSINESS SUMMER 2018 - 240
YOUR BUSINESS SUMMER 2018 - 241
YOUR BUSINESS SUMMER 2018 - 242
YOUR BUSINESS SUMMER 2018 - 243
YOUR BUSINESS SUMMER 2018 - 244
YOUR BUSINESS SUMMER 2018 - 245
YOUR BUSINESS SUMMER 2018 - 246
YOUR BUSINESS SUMMER 2018 - 247
YOUR BUSINESS SUMMER 2018 - 248
YOUR BUSINESS SUMMER 2018 - 249
YOUR BUSINESS SUMMER 2018 - 250
YOUR BUSINESS SUMMER 2018 - 251
YOUR BUSINESS SUMMER 2018 - 252
YOUR BUSINESS SUMMER 2018 - 253
YOUR BUSINESS SUMMER 2018 - 254
YOUR BUSINESS SUMMER 2018 - 255
YOUR BUSINESS SUMMER 2018 - 256
YOUR BUSINESS SUMMER 2018 - 257
YOUR BUSINESS SUMMER 2018 - 258
YOUR BUSINESS SUMMER 2018 - 259
YOUR BUSINESS SUMMER 2018 - 260
YOUR BUSINESS SUMMER 2018 - 261
YOUR BUSINESS SUMMER 2018 - 262
YOUR BUSINESS SUMMER 2018 - 263
YOUR BUSINESS SUMMER 2018 - 264
YOUR BUSINESS SUMMER 2018 - 265
YOUR BUSINESS SUMMER 2018 - 266
YOUR BUSINESS SUMMER 2018 - 267
YOUR BUSINESS SUMMER 2018 - 268
YOUR BUSINESS SUMMER 2018 - 269
YOUR BUSINESS SUMMER 2018 - 270
YOUR BUSINESS SUMMER 2018 - 271
YOUR BUSINESS SUMMER 2018 - 272
YOUR BUSINESS SUMMER 2018 - 273
YOUR BUSINESS SUMMER 2018 - 274
YOUR BUSINESS SUMMER 2018 - 275
YOUR BUSINESS SUMMER 2018 - 276
YOUR BUSINESS SUMMER 2018 - 277
YOUR BUSINESS SUMMER 2018 - 278
YOUR BUSINESS SUMMER 2018 - 279
YOUR BUSINESS SUMMER 2018 - 280
YOUR BUSINESS SUMMER 2018 - 281
YOUR BUSINESS SUMMER 2018 - 282
YOUR BUSINESS SUMMER 2018 - 283
YOUR BUSINESS SUMMER 2018 - 284
YOUR BUSINESS SUMMER 2018 - 285
YOUR BUSINESS SUMMER 2018 - 286
YOUR BUSINESS SUMMER 2018 - 287
YOUR BUSINESS SUMMER 2018 - 288
YOUR BUSINESS SUMMER 2018 - 289
YOUR BUSINESS SUMMER 2018 - 290
YOUR BUSINESS SUMMER 2018 - 291
YOUR BUSINESS SUMMER 2018 - 292
YOUR BUSINESS SUMMER 2018 - 293
YOUR BUSINESS SUMMER 2018 - 294
YOUR BUSINESS SUMMER 2018 - 295
YOUR BUSINESS SUMMER 2018 - 296
YOUR BUSINESS SUMMER 2018 - 297
YOUR BUSINESS SUMMER 2018 - 298
YOUR BUSINESS SUMMER 2018 - 299
YOUR BUSINESS SUMMER 2018 - 300
YOUR BUSINESS SUMMER 2018 - 301
YOUR BUSINESS SUMMER 2018 - 302
YOUR BUSINESS SUMMER 2018 - 303
YOUR BUSINESS SUMMER 2018 - 304
YOUR BUSINESS SUMMER 2018 - 305
YOUR BUSINESS SUMMER 2018 - 306
YOUR BUSINESS SUMMER 2018 - 307
YOUR BUSINESS SUMMER 2018 - 308
YOUR BUSINESS SUMMER 2018 - 309
YOUR BUSINESS SUMMER 2018 - 310
YOUR BUSINESS SUMMER 2018 - 311
YOUR BUSINESS SUMMER 2018 - 312
YOUR BUSINESS SUMMER 2018 - 313
YOUR BUSINESS SUMMER 2018 - 314
YOUR BUSINESS SUMMER 2018 - 315
YOUR BUSINESS SUMMER 2018 - 316
YOUR BUSINESS SUMMER 2018 - 317
YOUR BUSINESS SUMMER 2018 - 318
YOUR BUSINESS SUMMER 2018 - 319
YOUR BUSINESS SUMMER 2018 - 320
YOUR BUSINESS SUMMER 2018 - 321
YOUR BUSINESS SUMMER 2018 - 322
YOUR BUSINESS SUMMER 2018 - 323
YOUR BUSINESS SUMMER 2018 - 324
YOUR BUSINESS SUMMER 2018 - 325
YOUR BUSINESS SUMMER 2018 - 326
YOUR BUSINESS SUMMER 2018 - 327
YOUR BUSINESS SUMMER 2018 - 328
YOUR BUSINESS SUMMER 2018 - 329
YOUR BUSINESS SUMMER 2018 - 330
YOUR BUSINESS SUMMER 2018 - 331
YOUR BUSINESS SUMMER 2018 - 332
YOUR BUSINESS SUMMER 2018 - 333
YOUR BUSINESS SUMMER 2018 - 334
YOUR BUSINESS SUMMER 2018 - 335
YOUR BUSINESS SUMMER 2018 - 336
YOUR BUSINESS SUMMER 2018 - 337
YOUR BUSINESS SUMMER 2018 - 338
YOUR BUSINESS SUMMER 2018 - 339
YOUR BUSINESS SUMMER 2018 - 340
YOUR BUSINESS SUMMER 2018 - 341
YOUR BUSINESS SUMMER 2018 - 342
YOUR BUSINESS SUMMER 2018 - 343
YOUR BUSINESS SUMMER 2018 - 344
YOUR BUSINESS SUMMER 2018 - 345
YOUR BUSINESS SUMMER 2018 - 346
YOUR BUSINESS SUMMER 2018 - 347
YOUR BUSINESS SUMMER 2018 - 348
YOUR BUSINESS SUMMER 2018 - 349
YOUR BUSINESS SUMMER 2018 - 350
YOUR BUSINESS SUMMER 2018 - 351
YOUR BUSINESS SUMMER 2018 - 352
YOUR BUSINESS SUMMER 2018 - 353
YOUR BUSINESS SUMMER 2018 - 354
YOUR BUSINESS SUMMER 2018 - 355
YOUR BUSINESS SUMMER 2018 - 356
YOUR BUSINESS SUMMER 2018 - 357
YOUR BUSINESS SUMMER 2018 - 360
https://europe.nxtbook.com/emp/EMP/YOURBUSINESSSUMMER2018
https://www.nxtbookmedia.com