YOUR BUSINESS SPRING 2019 - 165

MARCH _ 2019

"BEFORE,
CUSTOMER
SERVICE COULD
SPEND FOUR
DAYS JUST
TRYING TO FIND
INFORMATION.
NOW, RESPONSE
TIME RANGES
FROM IMMEDIATE
TO JUST A
FEW HOURS"

our sales process more consistent and
structured - which enables new team
members to hit the ground running."

Retention: Embedding a
customer-centric culture

The digital era has changed customer
expectations radically, and those
companies who fail to provide a smooth,
multi-channel and engaging customer
experience risk losing out to competitors.

CRM joins up your disparate customerfacing teams by unifying documents and
data into a single repository, accessible
via desktop or mobile. This equips your
company to deliver the consistent, topnotch customer experience that will keep
today's customers happy and loyal.
Manufacturing company Mayﬁeld
Plastics has realised the substantial
competitive gains achievable by using
Maximizer CRM to consolidate and
manage all customer interactions,
activities, emails and notes.
Harrison Greene, VP of Growth and
Development explains: "Before,

customer service could spend four
days just trying to ﬁnd information.
Now, response time ranges from
immediate to just a few hours."

Expansion: Achieving
predictable growth

In an uncertain world, companies
are seeking ways to achieve
sustainable growth and operational
savings. CRM meets these twin
goals, enabling business owners
to keep a close eye on people and
processes while empowering sales
and revenue growth. For example,
Maximizer's all-inclusive Cloud CRM
gives customers any time, anywhere
access to full marketing, sales and
customer service functionality,
along with automatic product
updates, all at one simple price.
SSG Recruitment, an incubation
company for recruitment businesses,
has taken full advantage of this
deployment model. They've achieved
more sophisticated data management,
critical insight, greater customer
engagement and process eﬃciencies,
all contributing to take the company
to the next level of growth.

"MAXIMIZER CRM
HAS INCREASED
OUR BUSINESS
EFFICIENCY
100 FOLD"
For our special introductory
oﬀer and to start your FREE
30-day supported trial now, visit
info.maximizer.com/free-trial

"It's a digital-first world"
Mike Richardson (left), EMEA Managing Director of Maximizer, on why CRM is perfect for businesses and customers
"Businesses in the UK face everincreasing challenges. But the rising
popularity of Cloud CRM - especially our
all-inclusive model - offers ambitious
SMEs pragmatic, cost-effective ways

to continue investing in growth. And
it's vital that they do so. In our digitalfirst world of diminishing customer
loyalty - and where social media can
make or break reputations - it has

never been more important to put the
customer at the heart of your operations.
Choosing the right technology from
the right provider is central to your
success - and that of your customers."

http://info.maximizer.com/free-trial

YOUR BUSINESS SPRING 2019

Table of Contents for the Digital Edition of YOUR BUSINESS SPRING 2019