YOUR BUSINESS SPRING 2019 - 180

Websites

A visually appealing website will
do wonders for your business and
ensure your customers are always
able to make a purchase - experts
agree it's the most important digital
marketing ploy of them all.
"Your website is your shop window
- a confirmation of existence and your
credentials," says Mat Harris, creative
director at creative agency Fluro.
"Regardless of what you supply, it's
very unlikely someone will buy from
you without visiting your website first.
"If you do nothing else, sort
out your website. Keep it up to
date and make sure it's fresh and
a true reflection of your business
and the services you offer."

Social media

Using social media sites is one of
the most versatile and cost-effective
marketing strategies small businesses
can use. Why? Largely because
your customers are already there.
There are 2.5 billion social media
users worldwide, which presents
a great opportunity to reach your
online audience. And many of them
will check these sites several times
a day, giving you plenty of chances
to get your message across.
Be active on these channels and
connecting with your target audience
is easy. Don't wait for your audience
to come to you - go to them.

Mobile phones

Although during the day, especially
while at work, desktop computer
use exceeds that of mobiles or

Get your
name known

Darshan Patel from
PIXAFUSION Digital
on why digital marketing
is perfect for SMEs
It's always a challenge trying
to educate customers about
new marketing techniques

180

Blogging
can allow a
company to
keep clients
and customers
up to date

tablets, during free time - such as
in the evenings and on weekends
- portable devices dominate. As a
business, you need to be able to reach
your audience via these devices.
According to Ofcom research, 75%
of people in the UK own a smartphone,
more than half have a tablet and twothirds a laptop. Many have all three.

SEO

Search engine optimisation (SEO)
is the process of improving the
quality and amount of web traffic to
your website by employing a series
of techniques that help a website
achieve a higher ranking with major
search engines, such as Google, when
certain keywords and phrases are
put in the search field. This means
your content appears nearer the top

and technologies, getting
them to believe in
investing in areas such as
lead generation through
sales funnels, chatbots
and automation. These
are advanced marketing
techniques that businesses
need to be using to
ensure steady traffic and
leads to their business.

of searches and is more likely to be
visited by potential customers.

Blogs

A blog is a platform on which a
writer or group of writers can
share their views on a subject. It
needs to be frequently updated,
maybe even several times a day.
One example might be a food
blog that shares recipes and
pictures, and also links to food
manufacturers' websites to keep its
readers fully informed of the latest
products. Readers can comment
on what's written, making them
great for reader involvement.
Through blogging, companies can
keep clients and customers up to date.
The more people who visit the blog, the
more exposure and trust a brand gets.

Infographics

This is a visual representation of
information or data, maybe as a
chart or a diagram. Infographics
can make complex messages
easily understood and are a useful
extension of a written article.

Email marketing

The use of email to promote products
and/or services can be very successful
for SMEs. But be careful! At its
worst, it's effectively spamming -
and that just annoys everyone. It
can, however, allow businesses to
keep their customers informed and
tailor their marketing messages.
For example, if a potential customer
gives their date of birth when opting
into emails from a restaurant, sending

A professional-looking
website is key, but it's also
important to address search
engine optimisation (SEO),
social media marketing
and lead generation. SEO
is the practice of increasing
quantity and quality of
traffic to your website
through organic search
results together with

video marketing and lead
generation - a must-have!
At PIXAFUSION Digital,
we have many clients who
don't have the budget for
a marketing department
so we put together an
integrated solution that
provides a strategy, design,
development, marketing
and lead generation service.
YOUR BUSINESS SPRING 2019

Table of Contents for the Digital Edition of YOUR BUSINESS SPRING 2019
