YOUR BUSINESS SPRING 2019 - 25

Essential checklist
The name game

Nick Mouton from Dot London explains how you can personalise your url and email address for greater success
Your domain name is the gateway to
your online identity and a crucial part
of your customer-facing image. It's
your web address that's used across
all marketing materials as a call to
action, and is the main reference to
your business seen by the world.
When choosing your domain
name, it's worthwhile looking at

options beyond the obvious .com
or .co.uk. There are now hundreds
of top-level domains you can use,
from generic names such as .camera,
.agency, or .law, and city names
such as .london, .nyc or .paris.
It's important to have a domain
name that reflects your brand
strategy, business name and, if you're

operating locally, location - this
can instil more trust in your brand.
Register your chosen domain name
early in the planning process so it
doesn't get picked up by competitors,
and get more than one. Your mission
statement may change over time,
so get a number of domain names
that reflect any potential changes.

Your logo speaks volumes about
the kind of business you are
7 Register your
website domain name

Once you've decided on a business
name, make sure the domain name
is also available for your website
should you want one. Having a
domain name makes you look more
professional, and emails can come
to you via yourname@yourdomain.
co.uk. You can do this by going online
and select from one of the many
companies offering domain names
for sale - it won't cost you much to
register should yours be available, but
you will have to pay for it annually.

8 Develop a website

There are plenty of website-hosting
companies available, but it pays to
choose one based in the UK so you can
contact them during business hours
if necessary. You can design your
website yourself or pay a designer to
do it. Sites such as wix.com or weebly.
com have simple website building
templates and a large selection of
royalty-free photography you can use.

9 Design your stationery

This is the fun part! Your logo
speaks volumes about the kind of

business you are. It's worth spending
a bit of money on getting this
aspect right, as your headed paper
and business cards will advertise
your company to customers.

10 Market yourself

Think about contacting your local
paper, which may have a local business
section. They may be happy to run
a feature on you. Offer a free service
or money-off your product in the
first few weeks to encourage new
customers, and get them to spread
the word with voucher codes.

25



http://www.co.uk http://www.wix.com http://www.co.uk

YOUR BUSINESS SPRING 2019

Table of Contents for the Digital Edition of YOUR BUSINESS SPRING 2019

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https://europe.nxtbook.com/emp/EMP/jobsandcareerswinter2020/21/jobsandcareerswinter2020
https://europe.nxtbook.com/emp/EMP/yourbusinessmarch2020/yourbusinessmarch2020
https://europe.nxtbook.com/emp/EMP/YOUR_BUSINESS_Spring2019
http://europe.nxtbook.com/emp/EMP/2016SixnationsGuide
http://europe.nxtbook.com/emp/EMP/NationalExpress
http://europe.nxtbook.com/emp/EMP/SixNationFeb2015
http://europe.nxtbook.com/emp/EMP/National_Express_2013
https://www.nxtbookmedia.com