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MARCH _ 2019

and to create. They should develop
forward-looking leaders rather than
retrospective managers. They should
orientate essential knowledge towards
those skills that enable executives to
think, adapt, strategise and succeed.
It's a big challenge, which is why MBA
courses should be selected carefully.
Industry 4.0 is profound and will
alter the way we work, live and organise
as a society forever. The implications
for businesses and for individuals who
do not prepare for this revolution by
becoming more innovative, creative
and adaptable are unfortunately the
same - the threat of obsolescence.
However, the rewards for those
who embrace and prepare for the
change are equally powerful because
the technology that will soon be
within our reach will mean such huge
possibilities. The MBA has a big role to
play in this transformation. Pick one
that embraces those possibilities.
Dr Stephen Barber is Principal
Lecturer and Director of
MBA at the University of
Bedfordshire. For more
information on the university's
courses, visit beds.ac.uk

most in demand in the future; by the
time primary school pupils are ready
for work they are likely to be doing
a job that doesn't yet exist; the life
expectancy of companies has already
fallen dramatically, with those quoted
on the S&P already suffering an average
drop from 60 to just 18 years.
Businesses that are unable to innovate
will be unlikely to survive. The world
of command control seemingly has
little future, while middle management
- long the comfortable staple of the
workplace - simply won't exist to the
extent we have become used to.
These challenges are far too urgent
to be put off. Everything - from the
WEF to the Employer Skills Survey to
the Chartered Management Institute -

tells us that the skills already in short
supply are around critical thinking,
problem solving, communication,
collaboration, creativity, innovation and
leadership. Traditional management
- even including accountancy,
operations and sales - is steadily being
undertaken, at least in part, by advanced
technology. This means businesses
are increasingly de-emphasising these
functions in the way they organise
themselves as the workplace evolves.
Why, then, would we expect an MBA
to be organised around these functions
or the corporate structures of yesterday?

Looking to the future

Today's MBA must optimise the ability of
specialists to work together, to innovate



http://beds.ac.uk

YOUR BUSINESS SPRING 2019

Table of Contents for the Digital Edition of YOUR BUSINESS SPRING 2019

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https://europe.nxtbook.com/emp/EMP/jobsandcareerswinter2020/21/jobsandcareerswinter2020
https://europe.nxtbook.com/emp/EMP/yourbusinessmarch2020/yourbusinessmarch2020
https://europe.nxtbook.com/emp/EMP/YOUR_BUSINESS_Spring2019
http://europe.nxtbook.com/emp/EMP/2016SixnationsGuide
http://europe.nxtbook.com/emp/EMP/NationalExpress
http://europe.nxtbook.com/emp/EMP/SixNationFeb2015
http://europe.nxtbook.com/emp/EMP/National_Express_2013
https://www.nxtbookmedia.com