Your Business Magazine 2022 - 189

YOUR BUSINESS _ 2022
if it goes beyond theory to provide tools
to improve practice. Later this year,
DDC will be launching new programmes
through the Dynamic Development
Academy to improve management.
2. Collaborative networks
In business a focus on competition
can cloud the scope for thinking about
collaboration, but building mutually
rewarding partnerships and networks
can transform businesses. For a microbusiness
partnering with a major
corporation, the benefits are obvious,
but for a major corporation partnering
with a micro-business or charity will
also yield benefits and reputational
gains that may not always be obvious.
Of course, any collaboration with
a clear set of desired outcomes will
yield learning and wins that almost
invariably improve all parties. There
are benefits to recognising the expertise
and experience of third parties, and
seeking to work together to improve
respective sales rather than compete.
One of the best examples of this was in
2019 when Apple and Samsung signed
a partnership deal. The competition
and litigation of previous years over
phone design were relegated to history
while the companies forged ahead to a
mutually beneficial partnership that saw
iTunes movies offered on Samsung TVs.
This win-win strategy came with other
benefits for customers and recognised
their respective leading positions in
smart TV and smartphone technology.
staff retention, communications,
employee engagement and client/
customer satisfaction. A reflective culture
that is able to evaluate strengths and
weaknesses separates the major players
in any sector from those businesses
that will struggle to compete.
The competition for talented
employees and loyal customers can rest
and fail on the perceived competence
and character of the leadership. There
are certain competencies that make
leadership and management effective
but rather than prescribe a set course
we will devise a bespoke programme
designed to resolve specific issues for
the organisation. This is important as
the learning can be applied immediately
and it leads to tangible benefits. Training
can completely transform management
Prior to this in 2017, Apple had
partnered with Samsung on the iPhone
X, with an innovative feature the OLED
screen a key selling feature that had
been made by its arch rival Samsung.
This lucrative arrangement led to over
130 millions of sales of the phone and
a handsome pay out to Samsung.
The ability to identify suitable
partners and develop and sustain
partnerships is an important factor
in futureproofing any business. DDC
can facilitate partnerships on behalf of
clients, and has facilitated partnerships
and networks to improve supply
chains and other strategic objectives.
3. Invested and engaged
in the digitisation agenda
Business innovation is not just about
people and culture; it's about technology
and process. These elements are linked,
and understanding this is key to the
success of any digital transformation
project. Quite simply, leaders need to
drive digital transformation with the
right people and right culture in place.
According to research, 70% of
digital transformation projects fail. A
key indicator of failure is the extent
to which leaders lead the cultural
change and invest sufficiently in the
appropriate technologies and process.
This work may need to be phased;
rushing in with solutions without taking
into account what at DDC we refer
to as the 3Ps - people, processes and
productivity - can lead to failure.
Dynamic Development Consulting (DDC) is an organisational development
consultancy that supports change and development. We provide solutions
to management and leadership problems for charities and SMEs and help
major corporations with community engagement and CSR strategies.
For more information about how Gloria and DDC can help you, call
020 3633 0861, email info@dynamicdevelopmentconsulting.co.uk
or visit www.dynamicdevelopmentconsulting.co.uk
DYNAMIC
DEVELOPMENT CONSULTING
http://www.dynamicdevelopmentconsulting.co.uk
Your Business Magazine 2022

Table of Contents for the Digital Edition of Your Business Magazine 2022
