Your Business Magazine 2022 - 225

YOUR BUSINESS _ 2022
with performance " issues " . While coaching
is great for performance enhancement, at its
heart it's really about having conversations
that tap into people's fullest potential.
In the sports world, the top athletes -
those who show greatest potential - get a
coach. Well, the likelihood is that in your
business, your greatest asset and resource
is your people. Therefore, it makes sense to
do whatever you can to tap into the very best
of their potential to perform, not only to see
you through challenging times but also to
help you to excel and thrive as a business!
Why does this matter
to me and my business?
Well, that's simple. Research by the
International Coaching Federation (ICF),
the world's largest professional body for
coaching, indicates over and over again
that organisations utilising coaching and
coaching skills tend to perform better, handle
change better and have employees who feel
more engaged, motivated and developed.
If you're not already using coaching as
a strategic resource or not making enough
use of it, you are probably missing out on
some important benefi ts as you navigate
your business through the current terrain.
How can my business
benefi t from coaching?
Businesses making best use of coaching
do so in three main ways:
1. Use of external professional
coaches for certain engagements that
really benefi t from the distance and
objectivity an external coach can off er.
2. Developing internal coaching
capability There's no need to keep paying
for external coaches for every engagement.
Training one or more internal staff to
have these skills adds enormous value
and is ultimately more cost eff ective.
3. Managers and business leaders using
coaching skills - the biggest growth area
of the profession of coaching. Equipping
business leaders with the necessary skills
to tap into their peoples' fullest potential.
Leveraging a little of all three of these
approaches will not only make a tangible
diff erence at the individual and team
level. It will also begin to positively
inform the culture of your organisation
and set you up to more eff ectively ride
the waves of our turbulent times, stay
in business and grow your business!
" IT MAKES SENSE TO DO WHATEVER
YOU CAN TO TAP INTO THE VERY BEST
OF YOUR PEOPLE'S POTENTIAL "
About Tracy Sinclair
Tracy Sinclair is a Master Certifi ed Coach (MCC) with
the International Coaching Federation (ICF) and
founder of Coach Advancement. She works as an
international corporate executive and board-level
coach, specialising in working with organisations
to support them in developing a coaching culture.
Tracy is co-author of Becoming A Coach: The Essential
ICF Guide, which provides a comprehensive guide
to coaching at all levels of skill and experience, the
psychology that underpins it and the updated ICF core competency model.
Tracy was named as one of the Leading Global Coach winners of the
Thinkers50 Marshall Goldsmith Awards in 2019 and was a fi nalist for
the Thinkers50 Coaching & Mentoring Award in 2021. She was president
of the ICF United Kingdom Chapter from 2013 to 2014 and an ICF global
board director from 2016 to 2021, serving as treasurer in 2017, global chair
in 2018, immediate past global chair in 2019 and vice chair and director-atlarge
on the ICF Global Enterprise Board in 2021.
Coach Advancement off ers professional development services
to business leaders and coaches, including coaching packages,
coach training and coaching culture consultancy. To learn more,
visit tracysinclair.com. To register for our next FREE webinar
to fi nd out more about how coaching can help you and your
business, visit tracysinclair.com/twad
http://www.tracysinclair.com http://www.tracysinclair.com/twad
Your Business Magazine 2022

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