ADVERTISEMENT FEATURE Bringing new life to your business marketing in 2022 Three pillars for auditing and upgrading your marketing strategy, by Patrick Headley, CEO, Go Inspire Group T he past couple of years have made it painfully clear where businesses are lacking in agility. This year will be the year your CMOs unlock bottlenecks, remedy pain points and get more value from resources. At Go Inspire Group, we've gathered opinions from our clients who have identifi ed three areas for running a check-up of your marketing operations. Insight and analysis How well do you know your customer base? Who are your most loyal, and most valuable customers? What are their preferences and priorities? Has this changed after the pandemic? How can you get more value from customers and strengthen loyalty? As our clients say, if you can't answer these questions you'll struggle to grow your business. You'll already be aware of how critical it is to know which browsing and purchasing behaviours are temporary