TAKING ON GOLIATH A new breed of marketing partner to help you punch above your weight SMEs face unique marketing challenges It can be difficult for growing businesses to attract experienced marketing talent and the breadth of skills required to manage all the marketing channels they need in this modern multichannel world. Experience: Growing firms need talented and experienced marketeers across the full marketing mix, and they need them to be close to the business so they can identify the marketing challenges and devise effective solutions. Integrated: They need all the marketing channels and activity to work in harmony, which means marketing experts working in close collaboration to deliver it. YB2020 Tipping Point Marketing DPS_F.indd 114 Agility: Most growing SMEs are in a constant state of change. They need to be able to respond quickly and effectively to the opportunities change presents. Cost-effective: Of course, SMEs are naturally budget constrained. Competing priorities make it critical for every penny to work. That points to a flexible and cost-effective solution that is focused on driving value to the business. " We are a new breed of agency. A collection of senior experienced marketing experts, that work seamlessly, to deliver integrated marketing performance for SMEs" Warren Davey, Founder, Tipping Point Marketing 12/02/2020 10:58