YO U R B U S I N E S S _ A DV E R T I S E M E N T F E AT U R E Press play on podcasts Communicate your ideas through podcasting and deepen your relationship with customers How podcasting can benefit your business BUILD BRAND LOYALTY Providing regular, valuable content will deepen your relationships with current and potential customers. THOUGHT LEADERSHIP Giving listeners your unique point of view or sharing your knowledge helps to establish authority and sets you apart from your competitors. CREATE CONTENT Content and soundbites generated during podcasting can be re-used in company blog posts, on social media, in newsletters - the list is almost endless. YB2020 Bengo Media DPS CMjw2.indd 116 11/02/2020 13:56