Your Business March 2020 - 120

Twitter is
fantastic for
any brand
looking to
promote itself
Find the right
marketing agency

Warren Davey, director of Tipping
Point Marketing, says a virtual
agency can be a great fit for SMEs
Being creative and innovative
is the key to cost efficiency in
marketing. You need to know your
audience and target them, where
they want, in the way they want.
That means finding relevant and
inspiring communications, and most
importantly you have to stand out.
When you're a small or new
company, it can be difficult to
attract the best marketing talent,
people with the experience to find
innovative marketing solutions. Lack
of scale can also make it hard to get
the breadth of skills to manage all
the marketing channels and activity
required in this multichannel world.
Employing an agency gives
you the access to the talent you
need. There are plenty of agencies,
but traditionally they tend to
be discipline-specific, like PR or
advertising. These days many SMEs
will find they can get a range of
marketing services from virtual
agencies like Tipping Point.
We use experienced experts from
across the UK. Every client has its
own integrated marketing leader
who brings everything together. Our
overheads are low, and we spend our
time with our clients. In short you get
skills, integration and efficiency - and
that equals marketing performance.

is a good local story and you'll be
targeting potential customers who
live in your area (at no cost to you!).
Also, make sure you're aware of what's
going on within your industry. Look
for business awards you can enter and
events where you could take a space.

5 Use text

Texting is crucial to the modern
business as a marketing tool: it's
simple, direct and trackable, and
research shows that it's highly
effective, with much higher rates
of opening and clicking links than
email marketing messages. There
are various straightforward services
you can use to get your message out
by text - and, of course, it's far more
eco-friendly than other methods
such as travelling to meetings.

6 Join social media

Using social media is key to any
modern marketing campaign, but
it's important to choose the channel
that best suits your business. Twitter
is fantastic for any brand looking to
promote itself and its products, while

Pinterest and Instagram are great for
visual businesses. Tailor the message
to the medium: you need to be concise
on Twitter to meet the 280-character
limit, while Instagram success relies
on using the appropriate hashtags.
Effective social media use will require
time and effort on your part, as well as
attention-grabbing stories and images.

7 Create your website

It's the best way to showcase
your business and ensure you're
accessible and easy to find at any
time. Make it simple to navigate
and provide contact details so you
can be reached easily. Customer
testimonials are a great idea - and
having satisfied customers comment
on the quality of your business will
only help you win new business.

8 Develop a database

Compiling all the useful information
you have about clients - past, present
and (potential) future - will make it
easier and more efficient for you to
contact them regularly and keep your
company in their minds, whether that's

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Your Business March 2020

Table of Contents for the Digital Edition of Your Business March 2020
