Your Business March 2020 - 138

Websites
All about SEO

SEO, or search engine optimisation,
is all about getting your website found
When you type "blue trainers" into your Google search bar,
the results you see first will be ranked by Google, thanks
to clever behind-the-scenes SEO. The businesses that put
the most work in will be the ones who rank top. So how
do you get your business on to that crucial first page?

1 Produce top quality content

Google's not silly. It knows if content you have on your
site is new or relevant. Updating your content frequently,
with a mix of newsworthy, informative and useful content
will keep visitors coming back, thus improving dwell
time (how long someone spends on your site) and your
ranking. Use links to authoritative sources to back up any
claims or research - and make sure these are recent.

2 Use keywords

Some years ago, people used keyword-stuffing as a way to
get their website found. But today, Google will spot if you are
overusing keywords and penalise you for it. Use them sparingly
but cleverly, and make sure they fit naturally into sentences.

3 Optimise for mobile and tablet

Globally, 52% of the population use their
mobiles for web browsing, so make sure your
website works properly on these devices.

4 Get an SSL certificate

SSL stands for Secure Sockets Layer - the https:// or
padlock symbol you see at the front of a URL. This encrypts
information sent between your website and a consumer's
web browser, and is a must if you're selling online. It
will also help boost your search ranking. A certificate
costs between £50 and £200 a year, although some
web builders include them as part of their packages.

5 Improve your page loading speed

it hard for visitors, either - they shouldn't have
to hunt around your website to find this out.
The main things you'll need are:
n Hosting
This is the service of a company that provides
space for your website on a server. Popular hosting
providers include GoDaddy, Bluehost, Squarespace
and Wix, some of which also provide basic website
builders. As a business tool, you get what you
pay for, so don't just go for the cheapest deal.
n Domain name
This is your website address - eg yournewbusiness.
co.uk - and you will pay a yearly fee to keep it. You
can buy a name from any domain name provider
assuming the one you want is not already taken,
or sometimes within your hosting package.
n Design
This can be free if you sign up with a company
such as Wix, WordPress or Weebly. These website
builders use templates that are very simple and
intuitive to use, and most offer free picture libraries.
Alternatively, you can get a website design
company to do this for you, which is a good

If your website
doesn't load within
a few seconds,
the majority of
visitors will leave

If your website doesn't load within a few seconds, the majority
of visitors will abandon the site - and most won't return.
Optimise your page speed and server response time, and
test the speed using an online service such as Pingdom. If it's
slow, check your theme or change your web host provider.

138

136 YB2020 Websites and SEO jw CMv2 final.indd 138

13/02/2020 10:34


http://www.co.uk http://https://

Your Business March 2020

Table of Contents for the Digital Edition of Your Business March 2020

Your Business March 2020 - 1
Your Business March 2020 - 2
Your Business March 2020 - 3
Your Business March 2020 - 4
Your Business March 2020 - 5
Your Business March 2020 - 6
Your Business March 2020 - 7
Your Business March 2020 - 8
Your Business March 2020 - 9
Your Business March 2020 - 10
Your Business March 2020 - 11
Your Business March 2020 - 12
Your Business March 2020 - 13
Your Business March 2020 - 14
Your Business March 2020 - 15
Your Business March 2020 - 16
Your Business March 2020 - 17
Your Business March 2020 - 18
Your Business March 2020 - 19
Your Business March 2020 - 20
Your Business March 2020 - 21
Your Business March 2020 - 22
Your Business March 2020 - 23
Your Business March 2020 - 24
Your Business March 2020 - 25
Your Business March 2020 - 26
Your Business March 2020 - 27
Your Business March 2020 - 28
Your Business March 2020 - 29
Your Business March 2020 - 30
Your Business March 2020 - 31
Your Business March 2020 - 32
Your Business March 2020 - 33
Your Business March 2020 - 34
Your Business March 2020 - 35
Your Business March 2020 - 36
Your Business March 2020 - 37
Your Business March 2020 - 38
Your Business March 2020 - 39
Your Business March 2020 - 40
Your Business March 2020 - 41
Your Business March 2020 - 42
Your Business March 2020 - 43
Your Business March 2020 - 44
Your Business March 2020 - 45
Your Business March 2020 - 46
Your Business March 2020 - 47
Your Business March 2020 - 48
Your Business March 2020 - 49
Your Business March 2020 - 50
Your Business March 2020 - 51
Your Business March 2020 - 52
Your Business March 2020 - 53
Your Business March 2020 - 54
Your Business March 2020 - 55
Your Business March 2020 - 56
Your Business March 2020 - 57
Your Business March 2020 - 58
Your Business March 2020 - 59
Your Business March 2020 - 60
Your Business March 2020 - 61
Your Business March 2020 - 62
Your Business March 2020 - 63
Your Business March 2020 - 64
Your Business March 2020 - 65
Your Business March 2020 - 66
Your Business March 2020 - 67
Your Business March 2020 - 68
Your Business March 2020 - 69
Your Business March 2020 - 70
Your Business March 2020 - 71
Your Business March 2020 - 72
Your Business March 2020 - 73
Your Business March 2020 - 74
Your Business March 2020 - 75
Your Business March 2020 - 76
Your Business March 2020 - 77
Your Business March 2020 - 78
Your Business March 2020 - 79
Your Business March 2020 - 80
Your Business March 2020 - 81
Your Business March 2020 - 82
Your Business March 2020 - 83
Your Business March 2020 - 84
Your Business March 2020 - 85
Your Business March 2020 - 86
Your Business March 2020 - 87
Your Business March 2020 - 88
Your Business March 2020 - 89
Your Business March 2020 - 90
Your Business March 2020 - 91
Your Business March 2020 - 92
Your Business March 2020 - 93
Your Business March 2020 - 94
Your Business March 2020 - 95
Your Business March 2020 - 96
Your Business March 2020 - 97
Your Business March 2020 - 98
Your Business March 2020 - 99
Your Business March 2020 - 100
Your Business March 2020 - 101
Your Business March 2020 - 102
Your Business March 2020 - 103
Your Business March 2020 - 104
Your Business March 2020 - 105
Your Business March 2020 - 106
Your Business March 2020 - 107
Your Business March 2020 - 108
Your Business March 2020 - 109
Your Business March 2020 - 110
Your Business March 2020 - 111
Your Business March 2020 - 112
Your Business March 2020 - 113
Your Business March 2020 - 114
Your Business March 2020 - 115
Your Business March 2020 - 116
Your Business March 2020 - 117
Your Business March 2020 - 118
Your Business March 2020 - 119
Your Business March 2020 - 120
Your Business March 2020 - 121
Your Business March 2020 - 122
Your Business March 2020 - 123
Your Business March 2020 - 124
Your Business March 2020 - 125
Your Business March 2020 - 126
Your Business March 2020 - 127
Your Business March 2020 - 128
Your Business March 2020 - 129
Your Business March 2020 - 130
Your Business March 2020 - 131
Your Business March 2020 - 132
Your Business March 2020 - 133
Your Business March 2020 - 134
Your Business March 2020 - 135
Your Business March 2020 - 136
Your Business March 2020 - 137
Your Business March 2020 - 138
Your Business March 2020 - 139
Your Business March 2020 - 140
Your Business March 2020 - 141
Your Business March 2020 - 142
Your Business March 2020 - 143
Your Business March 2020 - 144
Your Business March 2020 - 145
Your Business March 2020 - 146
Your Business March 2020 - 147
Your Business March 2020 - 148
Your Business March 2020 - 149
Your Business March 2020 - 150
Your Business March 2020 - 151
Your Business March 2020 - 152
Your Business March 2020 - 153
Your Business March 2020 - 154
Your Business March 2020 - 155
Your Business March 2020 - 156
Your Business March 2020 - 157
Your Business March 2020 - 158
Your Business March 2020 - 159
Your Business March 2020 - 160
Your Business March 2020 - 161
Your Business March 2020 - 162
Your Business March 2020 - 163
Your Business March 2020 - 164
Your Business March 2020 - 165
Your Business March 2020 - 166
Your Business March 2020 - 167
Your Business March 2020 - 168
Your Business March 2020 - 169
Your Business March 2020 - 170
Your Business March 2020 - 171
Your Business March 2020 - 172
Your Business March 2020 - 173
Your Business March 2020 - 174
Your Business March 2020 - 175
Your Business March 2020 - 176
Your Business March 2020 - 177
Your Business March 2020 - 178
Your Business March 2020 - 179
Your Business March 2020 - 180
Your Business March 2020 - 181
Your Business March 2020 - 182
Your Business March 2020 - 183
Your Business March 2020 - 184
Your Business March 2020 - 185
Your Business March 2020 - 186
Your Business March 2020 - 187
Your Business March 2020 - 188
Your Business March 2020 - 189
Your Business March 2020 - 190
Your Business March 2020 - 191
Your Business March 2020 - 192
Your Business March 2020 - 193
Your Business March 2020 - 194
Your Business March 2020 - 195
Your Business March 2020 - 196
Your Business March 2020 - 197
Your Business March 2020 - 198
Your Business March 2020 - 199
Your Business March 2020 - 200
Your Business March 2020 - 201
Your Business March 2020 - 202
Your Business March 2020 - 203
Your Business March 2020 - 204
Your Business March 2020 - 205
Your Business March 2020 - 206
Your Business March 2020 - 207
Your Business March 2020 - 208
Your Business March 2020 - 209
Your Business March 2020 - 210
Your Business March 2020 - 211
Your Business March 2020 - 212
Your Business March 2020 - 213
Your Business March 2020 - 214
Your Business March 2020 - 215
Your Business March 2020 - 216
Your Business March 2020 - 217
Your Business March 2020 - 218
Your Business March 2020 - 219
Your Business March 2020 - 220
Your Business March 2020 - 221
Your Business March 2020 - 222
Your Business March 2020 - 223
Your Business March 2020 - 224
Your Business March 2020 - 225
Your Business March 2020 - 226
Your Business March 2020 - 227
Your Business March 2020 - 228
Your Business March 2020 - 229
Your Business March 2020 - 230
Your Business March 2020 - 231
Your Business March 2020 - 232
Your Business March 2020 - 233
Your Business March 2020 - 234
Your Business March 2020 - 235
Your Business March 2020 - 236
Your Business March 2020 - 237
Your Business March 2020 - 238
Your Business March 2020 - 239
Your Business March 2020 - 240
Your Business March 2020 - 241
Your Business March 2020 - 242
Your Business March 2020 - 243
Your Business March 2020 - 244
Your Business March 2020 - 245
Your Business March 2020 - 246
Your Business March 2020 - 247
Your Business March 2020 - 248
Your Business March 2020 - 249
Your Business March 2020 - 250
Your Business March 2020 - 251
Your Business March 2020 - 252
Your Business March 2020 - 253
Your Business March 2020 - 254
Your Business March 2020 - 255
Your Business March 2020 - 256
Your Business March 2020 - 257
Your Business March 2020 - 258
Your Business March 2020 - 259
Your Business March 2020 - 260
Your Business March 2020 - 261
Your Business March 2020 - 262
Your Business March 2020 - 263
Your Business March 2020 - 264
Your Business March 2020 - 265
Your Business March 2020 - 266
Your Business March 2020 - 267
Your Business March 2020 - 268
Your Business March 2020 - 269
Your Business March 2020 - 270
Your Business March 2020 - 271
Your Business March 2020 - 272
Your Business March 2020 - 273
Your Business March 2020 - 274
Your Business March 2020 - 275
Your Business March 2020 - 276
Your Business March 2020 - 277
Your Business March 2020 - 278
Your Business March 2020 - 279
Your Business March 2020 - 280
Your Business March 2020 - 281
Your Business March 2020 - 282
Your Business March 2020 - 283
Your Business March 2020 - 284
Your Business March 2020 - 285
Your Business March 2020 - 286
Your Business March 2020 - 287
Your Business March 2020 - 288
Your Business March 2020 - 289
Your Business March 2020 - 290
Your Business March 2020 - 291
Your Business March 2020 - 292
Your Business March 2020 - 293
Your Business March 2020 - 294
Your Business March 2020 - 295
Your Business March 2020 - 296
Your Business March 2020 - 297
Your Business March 2020 - 298
Your Business March 2020 - 299
Your Business March 2020 - 300
https://europe.nxtbook.com/emp/EMP/jobsandcareerswinter2020/21/jobsandcareerswinter2020
https://europe.nxtbook.com/emp/EMP/yourbusinessmarch2020/yourbusinessmarch2020
https://europe.nxtbook.com/emp/EMP/YOUR_BUSINESS_Spring2019
http://europe.nxtbook.com/emp/EMP/2016SixnationsGuide
http://europe.nxtbook.com/emp/EMP/NationalExpress
http://europe.nxtbook.com/emp/EMP/SixNationFeb2015
http://europe.nxtbook.com/emp/EMP/National_Express_2013
https://www.nxtbookmedia.com