Jobs and Careers Summer 2022 - 251

RETAIL
" Some stores employ personal shoppers
who get to know their customers' tastes "
PERSONAL SHOPPING
CONSULTANT
Upmarket stores employ personal shoppers
who get to know their customers' tastes
and budgets, helping them to find just the
right outfit, artwork, or piece of furniture
or jewellery. Your job is to boost sales -
you'll have targets to meet - and do admin
for payment, dispatch and returns.
What skills and qualifications do I need?
A background or qualifications in fashion
or design is helpful. For luxury retail,
you need to look impeccable, have great
communication skills, be confident
working with VIPs and have an eye for
style. An awareness of cultural differences
is also important for international clients.
How much can I earn? Salaries start
at around £19,000, rising to over
£32,000. With experience, you can earn
more with your own consultancy.
CAMPAIGN MANAGER
Luxury brands invest more money in
state-of-the-art marketing strategies than
those at the lower end of the retail scale,
and these strategies are the responsibility
of the campaign manager. You'll use various
marketing techniques - including digital,
TV and radio - to reach customers.
What skills and qualifications do I need?
A degree or diploma in marketing is
usually required for this role. You'll
also need a good understanding of
consumer psychology, luxury brand
management, marketing strategies,
trends and predictions, as well as
good communication and project
management skills. Many luxury brands
and stores offer graduate programmes.
How much can I earn? Salaries
typically start around £20,000, but
with experience and further training
can rise to £50,000 or more.
MERCHANDISE ALLOCATOR
An allocator is responsible for ensuring
the correct quantities of products
are available in stores, based on sales
history, geographical variation, past
performance and forecast trends. This
involves monitoring sales and stock
levels, preparing analysis and arranging
stock distribution. It's a fast-paced
role and you'll liaise with marketing
managers, buyers, suppliers, distributors
and stores across the business.
What skills and qualifications do I need?
You'll need to be analytical and highly
organised, with strong commercial
awareness and the ability to work
well under pressure. A qualification
in merchandise marketing or fashion
merchandising is an advantage.
How much can I earn? Salaries start
at around £15,000, rising to around
£60,000 for those with experience
in the most senior roles.
Find out more
* British Display Society
britishdisplaysociety.co.uk
* Chartered Institute of
Procurement & Supply
www.cips.org
* Fashion Retail Academy
fashionretailacademy.ac.uk
* University of the Arts London
arts.ac.uk
jobsandcareersmag.com /// JOBS & CAREERS /// 251
http://britishdisplaysociety.co.uk http://www.cips.org http://www.cips.org http://fashionretailacademy.ac.uk http://arts.ac.uk http://jobsandcareersmag.com
Jobs and Careers Summer 2022

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