Jobs and Careers Winter 2022/23 - 52

J+C ADVERTISEMENT FEATURE
The benefits of
being flexible
How do you think the workplace
We chat to Justine
Roberts, founder and
CEO of Mumsnet about
how the work landscape
has changed for parents
returning to work
has changed post Covid?
" The silver lining of the pandemic was
that it gave us an enforced experiment
in what happens if you embrace flexible
and hybrid working... and the sky didn't
fall in! Our experience helped to explode
the myth around presenteeism, and the
idea that people have to be in the office
to be working effectively. There's a lot of
evidence to suggest that employees are
actually more productive when they work
from home, and we know that employers
are embracing flexibility and hybrid
options for staff.
When we surveyed Mumsnet users
last year, more than 90% of them agreed
that 'lockdown has shown employers that
working from home and flexible working
are viable options'. "
How are companies embracing
flexible working?
" Flex working is something that we've
always embraced at Mumsnet - it's a
really important part of our culture.
Our mantra is that we'll never expect
you to miss a school play or a sports
day - unless you want to! We have
specific days each month where we
ask that everyone is in the office; I
think it's important to carve out time
to be physically together. But we allow
individuals and teams a lot of freedom
to work in the way that best suits them.
Lots of companies are following our
lead now, allowing more staff to work
from home, or to work outside of the
traditional 9-5 slot - and importantly,
embracing the tech that allows them
to do that. From my perspective,
offering as much flexibility as we can
makes Mumsnet an attractive employer,
particularly to parents, and helps us to
attract and retain talented staff. "
Evidence
shows flexible
working benefits
employers as
much as staff
In what ways has flexible working
benefited parents?
" It is something that mums in particular
have been calling for, for years. Because
even though we've made strides in
gender equality and sharing the load,
it's still women who bear the biggest
burden in terms of caring responsibilities.
There are purely logistical benefits to
flexible working for those with caring
responsibilities - perhaps because you
can work from home two days a week
you don't have to send your child to
breakfast club on those days. But there

Jobs and Careers Winter 2022/23

Table of Contents for the Digital Edition of Jobs and Careers Winter 2022/23

Jobs and Careers Winter 2022/23 - Cover
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Jobs and Careers Winter 2022/23 - 2b
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