AMT_April-May2021 - 4

EDITOR'S TAKEOFF

The " Wow Factor "
Last month, I clued you in on our plans
to move into a bigger house from our
small condo. Since then, we have
been searching the neighborhoods
that check off all our location boxes.
Close enough to work, not too far from
daycare and in a decent school district.

Well, the market has been absolutely bonkers lately
and homes are selling for way over asking due to high
By Jennifer Wilberschied, demand and low inventory. A home that was just $240k
Editor
just this past fall is being listed at $270k and selling for
$290k. I have been forced to lower my expectations and instead of a turn-key home
with all the finishes I desire, we are looking at homes with the space we need, good
bones and no big problems, with plans to renovate as we go along. This works out
in the end because I never really loved the updated homes anyway; they are nice,
but not quite my style.
Even with casting our net a little further now, there is one thing I just cannot
negotiate with, and that is the exterior of the home. It has to have curb appeal.
The " wow " factor, if you will. The inside of the home may be in disarray, but what
the neighbors see is the outside. Of course, you can always change the siding, add
a patio and change some elevation. However, those come with a big price tag and
way more handy work than we can provide. I have never been one to support the
" judge a book by its cover " mentality, but when it comes to being proud of what
you own, you naturally want to impress. I have even turned down potential homes
because the neighbors did not keep up their lawn and exteriors. It just makes the
neighborhood look dreary and unkempt.
The same rings true for aircraft ownership - not the interior disarray, of course
- but an aircraft owner wants to have that same curb appeal, or runway appeal in
this case, so onlookers take notice of its presence, in a good way. Some opt to go big,
bold and have elaborate designs and others stay with a more simple, understated
elegance. Either way, they all want to have sharp and striking runway appeal.
Aircraft Maintenance Technology (AMT) surveyed more than 200 people who
use aircraft paints and coatings in our annual survey earlier this year. We asked
users about the current climate of the industry, the paint segment in particular,
key obstacles, paint use and what is most important to them when selecting a paint
brand. AMT then talked to Sherwin-Williams Aerospace and Duncan Aviation and
West Star Aviation paint designers about those same questions and more. The biggest consensus of the discussion was that customers, no matter the style, all wanted
that " wow factor. " Whether it's bold and bright colors, a unique design or shimmering metallics, they all are concerned with the curb - I mean runway - appeal.
During our conversation, Julie Voisin of Sherwin-Williams Aerospace, noted that
the exterior of a plane is the first thing someone sees, which gives them a sense of
what the aircraft must be like inside. And, while that may be true in the aviation
marketplace, if you're looking at my future home in the far northwest suburbs of
Chicago, I can assure you that the inside will be a mess, at least for a few years.
Find out what else our paint experts had to say and what the survey results
reported, starting on page 10.

APRIL/MAY 2021

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Volume 31, No. 4, April/May 2021
EDITORIAL
Jennifer Wilberschied, Editor
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