Airport Business - June-July 2020 - 6

INSIDE THE FENCE

Published by

AUTHOR Joe Petrie, Editor-in-Chief

1233 Janesville Ave
Fort Atkinson WI 53538
920-563-6388 * 800-547-7377

VOL. 34, NO. 6

Get on Message Now
THE SUMMER months are not the same
without all the travelers.
I'm one of the few people who enjoys traveling
in a busy airport. I don't care about the hassle. I
like the hustle of a packed terminal and the energy
exuding around you as you traverse the concourse
looking for a place to eat and a seat to sit.
But this is sadly a distant memory in 2020. The
terminals are empty. Few planes are f lying. The
bustle is now barely a rustle.
Getting back to business is going to be a long
road. Even if the virus disappeared tomorrow, people
are going to be hesitant to fly-or do anything in
public for that matter-for a while. Yes, many of us
have that itch to travel, but a lot of people are likely
not going to find it worth the risk. And even those
who are ready to roll have nowhere to go.
Airports are going to be the beasts of burden
winning back the goodwill of travelers. You're the
gateway to your community, you're the first and
last stop in the air leg of travel and most importantly,
you're the main source of dwell time for travelers.
I recently spoke with OAG Senior Aviation
Analyst John Grant for an episode of the AviationPros

Podcast and he mentioned airports need to seize this
opportunity to coordinate a messaging plan across
the industry.
The public needs to know you're keeping the safe,
you're cleaning the terminal and most importantly,
that you're open for business.
The pandemic has been the great equalizer among
airports. Everyone is feeling the pain. Everyone is
losing service. Everyone is laying off staff.
That's why it's more important than ever the
industry works together now to build that messaging.
A strong and unified voice will build trust in the
community. It won't bring the travelers back
overnight, but it will give you a game plan to win
them back once this is all over.
It's easy to lose sight of the
long terms challenge with all the
short-term pain occurring now.
But airports are open for
business. Let's make sure the
public understands that.
- Joe

Have a story to tell?
Coming up in the
October issue
Cover Story: Runway, Taxiway & Ramp improvements
Airport Feature: Facilities & Maintenance
FBO Feature: Leasing
Special Feature: Consultant Procurement
Product Focus: Hangars & Doors

Contact Joe at joe.petrie@aviationpros.com
6 \ AIRPORTBUSINESS / JUNE|JULY 2020

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Airport Business - June-July 2020

Table of Contents for the Digital Edition of Airport Business - June-July 2020

Inside the Fence
Industry Update
Keep Your Troubles Outside the Fence
Airport Guru
Less Water, Less Contaminants, Less Problems
Put Out Fires
Projects of the Year
Product Focus
Fueling Directory
Airport Business - June-July 2020 - 1
Airport Business - June-July 2020 - 2
Airport Business - June-July 2020 - 3
Airport Business - June-July 2020 - 4
Airport Business - June-July 2020 - 5
Airport Business - June-July 2020 - Inside the Fence
Airport Business - June-July 2020 - 7
Airport Business - June-July 2020 - Industry Update
Airport Business - June-July 2020 - 9
Airport Business - June-July 2020 - 10
Airport Business - June-July 2020 - 11
Airport Business - June-July 2020 - Keep Your Troubles Outside the Fence
Airport Business - June-July 2020 - 13
Airport Business - June-July 2020 - Airport Guru
Airport Business - June-July 2020 - 15
Airport Business - June-July 2020 - Less Water, Less Contaminants, Less Problems
Airport Business - June-July 2020 - 17
Airport Business - June-July 2020 - Put Out Fires
Airport Business - June-July 2020 - 19
Airport Business - June-July 2020 - 20
Airport Business - June-July 2020 - 21
Airport Business - June-July 2020 - 22
Airport Business - June-July 2020 - 23
Airport Business - June-July 2020 - Projects of the Year
Airport Business - June-July 2020 - 25
Airport Business - June-July 2020 - 26
Airport Business - June-July 2020 - 27
Airport Business - June-July 2020 - 28
Airport Business - June-July 2020 - 29
Airport Business - June-July 2020 - 30
Airport Business - June-July 2020 - 31
Airport Business - June-July 2020 - 32
Airport Business - June-July 2020 - 33
Airport Business - June-July 2020 - Product Focus
Airport Business - June-July 2020 - 35
Airport Business - June-July 2020 - Fueling Directory
Airport Business - June-July 2020 - 37
Airport Business - June-July 2020 - 38
Airport Business - June-July 2020 - 39
Airport Business - June-July 2020 - 40
Airport Business - June-July 2020 - 41
Airport Business - June-July 2020 - 42
Airport Business - June-July 2020 - 43
Airport Business - June-July 2020 - 44
Airport Business - June-July 2020 - 45
Airport Business - June-July 2020 - 46
Airport Business - June-July 2020 - 47
Airport Business - June-July 2020 - 48
Airport Business - June-July 2020 - 49
Airport Business - June-July 2020 - 50
Airport Business - June-July 2020 - 51
Airport Business - June-July 2020 - 52
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