Airport_Business_November_2020 - 37


Krystal L. Schumacher
Krystal L. Schumacher developed an interest in commercial
design, the capability of impacting other people and the
graphic side of design while she was studying architecture in
college. She helped develop and propose an environmental
graphic design course while pursuing her masters degree,
which grew an interest in wayfinding, which opened the door
to an opportunity at Denver International Airport (DEN).
" I enjoy being a part of and contributing to the constant
innovations, solutions and community were everyone has
a common interest, connecting people to places safely and
efficiently by air travel, " she said.
Schumacher became Denver International Airport's project
Hometown: Gurley NE
manager for wayfinding in
2015. She began managing
Alma Mater: University of Nebraska - Lincoln
her own projects, but soon
Fun fact about yourself: I married my grade school
became the supervisor over all
sweetheart, we've been friends since birth.
wayfinding projects, overseeing
Someone I look up to in the industry: I look up to
a project designer/technician,
our airport leadership teams and the many challenges they
yearly interns, as well as the
effectively navigate every day. This includes our CEO at Denver
contributions of the graphics
International Airport, Kim Day. She is a strong female leader in
staff within DEN Maintenance.
the aviation industry.
She started by spear-heading
My favorite thing about aviation is: I love how
the search for a new wayfinding
innovative and fast-paced the aviation industry is, it is
consultant which ended in the
constantly about collaborating and discovering new solutions.
selection of Bureau Mijksenaar.

Under her guidance, they developed the overall wayfinding
master plan to guide the work that was going to take place
over the next few years.
During the Pena Boulevard Improvement Project, a designbuild re-design of the main boulevard into the DEN Terminal,
Schumacher realized that this project had only engineers
designing standard highway signs. With limited budget, she
found a way to secure the services of an airport roadway
wayfinding expert to develop a concept for the new signage
they would need on the boulevard, managed his work and
presented the results to the leadership team.
" Wayfinding touches so many different projects, departments
and interests throughout the airport and I thoroughly enjoy
building relationships and working with the many different
departments, leaders and teams to develop the most effective
solutions that reach to so many users, " Schumacher said.
Schumacher has been asked to present papers at international
meetings of wayfinding designers on the subject of airport
wayfinding; and she has participated in national networking
groups discussing aviation industry wayfinding trends. One
of her avocations has been to give back to her profession
by teaching a university-level distance-learning class in
environmental graphics and wayfinding through her alma
mater, the University of Nebraska - Lincoln.

Wayfinding Manager
Airport Business's
2020 Top 40 Under 40



Table of Contents for the Digital Edition of Airport_Business_November_2020

Inside the Fence
Industry Update
A Smart Approach to Customer Wellness
Totally Boggus
How Color Biases Contribute to a Lack of Diversity in Aviation
Product Profile
40 Under 40
Airport_Business_November_2020 - 1
Airport_Business_November_2020 - 2
Airport_Business_November_2020 - 3
Airport_Business_November_2020 - 4
Airport_Business_November_2020 - Inside the Fence
Airport_Business_November_2020 - Industry Update
Airport_Business_November_2020 - 7
Airport_Business_November_2020 - 8
Airport_Business_November_2020 - A Smart Approach to Customer Wellness
Airport_Business_November_2020 - Totally Boggus
Airport_Business_November_2020 - 11
Airport_Business_November_2020 - How Color Biases Contribute to a Lack of Diversity in Aviation
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Airport_Business_November_2020 - Product Profile
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