Airport_Business_November_2020 - 9

FEATURE
AUTHOR Joe Petrie

A SMART APPROACH TO

Customer Wellness

LEADERS AT the Business Jet Center at Dallas Love
Field (DAL) are always looking for new and exciting
additions for their terminal. So when they learned
about the Elkay Smartwell water dispenser system
that not only provides unique options for customers
and cuts down waste, they jumped on the opportunity.
"The Smartwell is especially
appealing thanks to its unique ability to
allow our customers to get cold, filtered
water the way they want it," said Hannah
Wright, brand manager, Business Jet
Center. "In addition to adding flavors
and other enhancements such as vitamin
C and electrolytes, the system also
supplements our still water with the
option to have carbonated water. It's a
fantastic, health-conscious alternative to
sodas and, with the touchless dispense
option through the app, the Smartwell
provides a safe option in today's climate."
Arti Lyde, general manager of
Smartwell, said everyone knows how
important hydration is to overall health
and mental wellness, but according to
research, some of the top reasons people
don't drink enough water is due to taste,
it's boring, it's not easily accessible and
it can be expensive.
The Smartwell water dispenser
allows users to create beverages, view
nutritional information and maintain
units via a touchscreen or on a mobile
device. They can craft a beverage by
selecting still or sparkling water, up to
two flavors plus an enhancement such
as electrolytes, vitamin C, or caffeine
and a low calorie plant-based sweetener.
The system uses a high-capacity
chilling system that delivers fresh,
chilled and filtered water. The filters
are certified to reduce lead, chlorine
and contaminants and particulates.
One Smartwell holds eight f lavor and
enhancement pouches, creating more
than 100 drink options.

"The connected system tracks usage
over time, alerts you when f lavors are
running low and helps you manage
your system all from a convenient
web portal," Lyde said. "And our selfcontained flavor delivery system ensures
we deliver a consistent beverage without
the headaches of purging and cleaning
nozzles and valves found in typical bagin-box soda systems - making daily
upkeep a breeze."
Lyde said Smartwell offers FBOs the
ability to make it fun, customized and
accessible to everyone. Smartwell offers
FBO customers the option of self-service
customization. Flavors, enhancements
and sweetener can be combined to
make the perfect crafted beverage for
each person. Automated alerts notify
owners when the machine is running
low on flavor. And because the system is
connected to the internet, you can ensure
your unit always stays stocked with your
favorite flavors and enhancements.
A S m a r t wel l s y s t e m a l s o
eliminates waste from the production,
transportation and disposal of single-use
plastic water bottles and aluminum cans.
Using a Smartwell for one month can
reduce single-use beverage container
usage by more than 1,500 units, reduce
32 pounds of plastic from entering
landfills, and reduce their carbon
emissions by more than 656 pounds.
Units have an on-screen Green Ticker
tracks the number of bottles served
without the waste.
"Smartwell units can be installed in
many different places and is perfect for

many lobbies, waiting areas, or kitchen/
dining spaces," Lyde said. "All that is
required for installation is an area that
is roughly eight square feet, electricity,
access to a Wi-Fi network and a water
source that can be up to 10 feet away
from the Smartwell unit. The Smartwell
unit comes equipped with a large catchtray for overflow, eliminating the need
for a drain line."
Megan Barnes, president of the
Paragon Aviation Group, said the
company has promoted the Smartwell
to its network of FBOs. It eliminated
the purchase of water bottles and reduces
waste while elevating offerings.
"Statistics show that 35 billion empty
water bottles are thrown away in U.S.
each year and only 12 percent of those
are getting recycled," Barnes said. "If
our network of U.S. FBOs utilized this
system, it could potentially save 500,000
bottles from being used/thrown out each
year. We all need to play our part to
helping the environment. This is one
way to do it."

Current FBOs Using a Smartwell
f FRG - Republic Jet Center
f GYY - B. Coleman Aviation
f DAL - Business Jet Center
f PTK - Maven
Various locations across the Ross Aviation Network.

Wright said the Smartwell created
a buzz since it was installed by other
refreshments options inside the terminal.
She recommended you ensure you
have the right location to set it up so
it's noticeable, easily accessible and has
a connection to a water line.
"We have loved having our own
reusable water cups to give away as
part of the Smartwell launch and have
made the system available to all of our
employees so they can also partake in the
many benefits like adding electrolytes
to their water," she said." 

NOVEMBER 2020 \ AVIATIONPROS.COM / 9


http://www.AVIATIONPROS.COM

Airport_Business_November_2020

Table of Contents for the Digital Edition of Airport_Business_November_2020

Inside the Fence
Industry Update
A Smart Approach to Customer Wellness
Totally Boggus
How Color Biases Contribute to a Lack of Diversity in Aviation
Product Profile
40 Under 40
Airport_Business_November_2020 - 1
Airport_Business_November_2020 - 2
Airport_Business_November_2020 - 3
Airport_Business_November_2020 - 4
Airport_Business_November_2020 - Inside the Fence
Airport_Business_November_2020 - Industry Update
Airport_Business_November_2020 - 7
Airport_Business_November_2020 - 8
Airport_Business_November_2020 - A Smart Approach to Customer Wellness
Airport_Business_November_2020 - Totally Boggus
Airport_Business_November_2020 - 11
Airport_Business_November_2020 - How Color Biases Contribute to a Lack of Diversity in Aviation
Airport_Business_November_2020 - 13
Airport_Business_November_2020 - 14
Airport_Business_November_2020 - 15
Airport_Business_November_2020 - Product Profile
Airport_Business_November_2020 - 17
Airport_Business_November_2020 - 40 Under 40
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