Airport Business - 25

FACILITY MAINTENANCE
AUTHOR Antony Marke

Taking to the Sky in 2021
As we start a new year, it's time to refocus and look forward with renewed
optimism and considerations.
IT'S WITHOUT question that aviation has been one of
the hardest hit industries in 2020. For the majority of
the past year, the entire industry has had to operate
on a reactive basis to the major challenges and
changes that have never before been faced.
However, the pandemic forced us to
be agile and the experience will shape
how aviation looks in the future. As we
start a new year, it's time to refocus and
look forward with renewed optimism
and considerations.
Here are three areas which I believe
our industry needs to consider if we are
to take to the skies once again in 2021:

Seeing (Cleaning) is
Believing
As we move to a proactive approach
in 2021, we need to show more
commitment to the public than what
they've come to expect. Perspex screens,
hand sanitizing stations and 2m signage
are a given in today's world. The coming
year is where we'll see more enhanced,
technical cleaning come into force.
This is supported by research we
conducted recently looking at the
changing attitudes of cleaning, since
the pandemic. We found that almost
half of people said seeing cleaners would
reassure them to return to or use that
public space again and a further 45
percent said seeing cleaning staff is much
more important now than pre-COVID.
Since the pandemic hit, we've
introduced electrostatic spraying in
Glasgow and London Heathrow airports
to go beyond traditional cleaning and
offer high touch point disinfection. It's
a way of ensuring broader disinfection
at periodic intervals, which is what
travelers want to see and know about.

In 2021, airports and airlines need
to bring their cleaning practices out
in the open in every way possible.
Throughout the journey from entrance
to exit, passengers should interact
with communication on exactly what
programs are in place; but they should
also see operatives in action, working
hard to ensure their safety and instilling
a sense of confidence in the environment.
In the future, we expect measures
such as our EnhancedClean program to
become part of business as usual. Not
only does it ensure the highest levels of
disinfection, but it also provides bespoke
communication to site users so they
know they are in a safe environment.

Inclusivity
Air travel has been changed forever
and to move forward we must now
completely reimagine the customer
journey, inclusive of everyone.
We know that the priority across the
industry is to instill confidence and offer
assurances at every touch point - literally
- but for passengers with restricted
mobility, this is more important than
ever and we mustn't lose sight of that.
While the pandemic has forced
airports to adopt technology that
has changed the way travelers arrive,
check-in and go through security, it
is questionable whether the industry is
considering passengers with restricted
mobility when introducing new
innovations.

Using touch-free technology or
facial recognition machines has its merits,
of course, but will that encourage or
discourage a passenger with disabilities?
This is what we need to ask ourselves as
we move into becoming more proactive
in the fight against COVID-19.
Research conducted last year
revealed that one in three travelers with
reduced mobility said they would not
travel by air until a COVID-19 vaccine
becomes available so it is absolutely vital
that we consider the needs of these
passengers and do what we can to assure
them and encourage them to fly again.
According to the same research,
experts said that failure to address
these concerns could see the number of
passengers with restricted mobility drop
consistently for the foreseeable future by
up to 50-75 percent.
This would be another big blow for
the aviation industry when you consider
the spending power of the " purple
pound " is reported to be around £249
billion.
Read more at www.
AviationPros.com/21161991

ABOUT THE AUTHOR
ANTONY MARKE

Antony is a Group Managing Director with over 20 years
senior management experience and a proven track record
for developing businesses, increasing productivity and
revenues. Professional, calm and diplomatic, Antony enjoys
new challenges and is extremely adept at finding solutions.
Enthusiastic and determined, he has consistently exceeded
set targets and objectives with strong planning skills, ensuring
successful end results.

DECEMBER 2020 \ AVIATIONPROS.COM / 25


http://www.AviationPros.com/21161991 http://www.AVIATIONPROS.COM

Airport Business

Table of Contents for the Digital Edition of Airport Business

Inside the Fence: Once in a Lifetime
Industry Update
Hindsight is 20/20
Remote Airport Deploys Open Platform Video to Monitor Facilities, Secure Operations, Connect wth Clients
Airport Guru: General Aviation Airports: A National Asset
Mitigating Public Safety Risks – Let's Fly Again!
Contact Tracing and COVID-19 Technology Best Practices
Cover Story: Less Touch, More Travel
Taking to the Sky in 2021
Are We Over Disinfecting Airports?
Airport Security in the Age of COVID
The New Norms of Aviation Catering
Safe and Secure Travel in the Age of COVID
Legal Matters: Single FBO Airports: Is There an Impermissible Exclusive Right? What Can You Do About It?
Product Profile: A Customizable Fueling Experience
Airport Business - 1
Airport Business - 2
Airport Business - 3
Airport Business - 4
Airport Business - Inside the Fence: Once in a Lifetime
Airport Business - Industry Update
Airport Business - 7
Airport Business - 8
Airport Business - 9
Airport Business - Hindsight is 20/20
Airport Business - 11
Airport Business - Remote Airport Deploys Open Platform Video to Monitor Facilities, Secure Operations, Connect wth Clients
Airport Business - 13
Airport Business - Airport Guru: General Aviation Airports: A National Asset
Airport Business - 15
Airport Business - Mitigating Public Safety Risks – Let's Fly Again!
Airport Business - 17
Airport Business - Contact Tracing and COVID-19 Technology Best Practices
Airport Business - 19
Airport Business - Cover Story: Less Touch, More Travel
Airport Business - 21
Airport Business - 22
Airport Business - 23
Airport Business - 24
Airport Business - Taking to the Sky in 2021
Airport Business - Are We Over Disinfecting Airports?
Airport Business - 27
Airport Business - Airport Security in the Age of COVID
Airport Business - 29
Airport Business - The New Norms of Aviation Catering
Airport Business - 31
Airport Business - 32
Airport Business - 33
Airport Business - Safe and Secure Travel in the Age of COVID
Airport Business - 35
Airport Business - 36
Airport Business - 37
Airport Business - Legal Matters: Single FBO Airports: Is There an Impermissible Exclusive Right? What Can You Do About It?
Airport Business - 39
Airport Business - Product Profile: A Customizable Fueling Experience
Airport Business - 41
Airport Business - 42
Airport Business - 43
Airport Business - 44
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