januaryfebruary2021 - 34

PASSENGER EXPERIENCE
AUTHOR Jessica Purgett

PASSENGER EXPERIENCE IN THE

Time of COVID-19

Airport Business and Mass Transit magazines are hosting
a virtual event March 23-24 to highlight how to address
the future of the passenger experience today.
Joe Petrie, editor-in-chief of Airport
Business, said airports need to determine
how they will approach the passenger
experience once the COVID-19 pandemic
subsides.
" We saw a need for this in the market
because there has been a lot of demand
before the pandemic and even today to
handle the passenger experience, " Petrie
said. " Basically, this is one of the core needs
inside the airport that people want to make
sure that their travelers are safe, they're
secure, they're happy and that they want
to be able to use these facilities. We felt it
was important to get the leading minds
together in the industry to talk about these
topics and share their best practices in order
to help everyone involved in the industry
and across North America to improve their
operations overall. "
The v ir t ua l event w i l l feat ure
educational sessions on travel during and
after COVID-19, moderated roundtables
and time for attendees to visit sponsor
booths. Attendees can expect to leave the
conference armed with best practices from
some of the leading passenger experience
companies.
Companies such as Icomera, Rohde
& Schwarz and SICK will showcase their
ideas on how to keep passengers safe in the
COVID-19 era.
" While we continue to battle the lasting
effects of the pandemic, we have begun
to look ahead, asking our customers what
it means to be a transit operator in 2021, "
Gabriel J. Lopez-Bernal, vice president of
sales and marketing for Icomera, said. He
cited studies have shown transit use is a
low-risk activity and the new passenger
experience will rely on passenger's

perception of reduced risk.
" By focusing on the customer and their
needs we create an environment that will
positively impact the confidence to travel,
loyalty, retention and deliver increased
satisfaction, " Lopez-Bernal continued. He
added that technology implementation and
personalization of the passenger journey
will play a huge role in the transit industry's
recovery.

Registration is
now open for

To learn more about or
register for the event, visit
endeavor.swoogo.com/
passengerexperience/873171
Rohde & Schwarz will share their
new, TSA-certified people screening and
advanced technology solutions. Social
distancing is an important step to keeping
passengers safe during the travel experience,
but when TSA officials have to conduct
pat-downs, it can compromise the health
of both the passenger and the TSA official,
not to mention the health of anyone they
might come into contact with. Airports
must introduce technology that will cut
down on intrusive pat-down protocols
while still keeping passengers secure.
" We're excited to share our new, TSAcertified people screening and advanced
technology solutions that support TSA's

34 \ AIRPORTBUSINESS / JANUARY/FEBRUARY 2021

secur it y m ission and improve the
passenger security experience, " Luke Olsen,
business development manager, emerging
technologies for Rohde & Schwarz,
said. " While the current pandemic has
reduced demands on security queues and
temporarily reduced the need for high
throughput solutions, the QPS201 is a
value add in today's environment by helping
to reduce invasive pat-down procedures
during security checks that work against
the goal of social distancing. We are
eager to speak with anyone interested in
learning more about how our solutions
can help address some of the challenges
around screening during the COVID-19
pandemic. "
Keeping passengers socially distanced
during their journey is important to keep
them safe. SICK serves both the airports
and transit industries, making their
expertise on how to socially distance
passengers valuable to both industries.
" There are a number of things that
we're going to be talking about relating
to passenger distancing and basically
monitoring distance between people and
counting people in specific areas, " John
Ashodian, segment marketing manager,
logistics automation for SICK, said.
There will be educational sessions put
on by both Airport Business and Mass Transit
simultaneously. Attendees are free to choose
to attend just Airport Business or Mass Transit
seminars or attend some of each.
" It's all available to everyone, " Petrie
said. " They work in tandem. A lot of
them are part of the same organizations
and we want to make sure that they have
a chance to learn from both sides of this
and even give them an opportunity to
collaborate with one another in their
community whenever possible to help
make their goals align when it comes to
traveler experience. " 


http://endeavor.swoogo.com/passengerexperience/873171

januaryfebruary2021

Table of Contents for the Digital Edition of januaryfebruary2021

Inside the Fence: Genesis by Necessity
Industry Update
How General Aviation is Helping Support Commercial Aviation and Prop Up Tourism in Specific Markets, Amid COVID-19 Resurgences
Pioneering PCAs in Salt Lake City
FBOs in a Post-Pandemic World
Clearing the Air on HVAC
Totally Boggus: Catch the Plane!
Legal Matters: Is Your Airport Leasehold Taxable?
A Clean and Clear Future
Passenger Experience in the Time of COVID-19
Don't Leave Hygiene Up in the Air
Airport Guru: Airport Development 101: Will an Investment be Profitable?
Product Profile: Stress Test
januaryfebruary2021 - 1
januaryfebruary2021 - 2
januaryfebruary2021 - 3
januaryfebruary2021 - 4
januaryfebruary2021 - Inside the Fence: Genesis by Necessity
januaryfebruary2021 - Industry Update
januaryfebruary2021 - 7
januaryfebruary2021 - 8
januaryfebruary2021 - 9
januaryfebruary2021 - How General Aviation is Helping Support Commercial Aviation and Prop Up Tourism in Specific Markets, Amid COVID-19 Resurgences
januaryfebruary2021 - 11
januaryfebruary2021 - 12
januaryfebruary2021 - 13
januaryfebruary2021 - Pioneering PCAs in Salt Lake City
januaryfebruary2021 - 15
januaryfebruary2021 - 16
januaryfebruary2021 - 17
januaryfebruary2021 - FBOs in a Post-Pandemic World
januaryfebruary2021 - 19
januaryfebruary2021 - Clearing the Air on HVAC
januaryfebruary2021 - 21
januaryfebruary2021 - 22
januaryfebruary2021 - 23
januaryfebruary2021 - 24
januaryfebruary2021 - Totally Boggus: Catch the Plane!
januaryfebruary2021 - Legal Matters: Is Your Airport Leasehold Taxable?
januaryfebruary2021 - 27
januaryfebruary2021 - A Clean and Clear Future
januaryfebruary2021 - 29
januaryfebruary2021 - 30
januaryfebruary2021 - 31
januaryfebruary2021 - 32
januaryfebruary2021 - 33
januaryfebruary2021 - Passenger Experience in the Time of COVID-19
januaryfebruary2021 - 35
januaryfebruary2021 - Don't Leave Hygiene Up in the Air
januaryfebruary2021 - 37
januaryfebruary2021 - Airport Guru: Airport Development 101: Will an Investment be Profitable?
januaryfebruary2021 - 39
januaryfebruary2021 - Product Profile: Stress Test
januaryfebruary2021 - 41
januaryfebruary2021 - 42
januaryfebruary2021 - 43
januaryfebruary2021 - 44
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